How Did I Get The General Agency Of The Top 500 Enterprises?

For many people, small companies and small investment projects have congenital deficiencies. But Du Huamei tells us with vivid examples that they can grow bigger and weaker from childhood, so long as you find the right way.

In September 2001, Du Huamei, who bought out his working age, and 5 laid-off workers, together with a fund raising shareholder, established the Nanjing Jingu agricultural means of production limited company.

Through three years of hard work, Du Huamei has already started the chain corporation, and has continuously introduced talents, increased people and shares, registered capital increased from 500 thousand to 5 million, and the name of the enterprise has changed from Nanjing Jingu agricultural means of production limited to Jiangsu Jingu agricultural means of production. The number of employees has increased from 5 to 17, and fixed assets of 1 million 980 thousand yuan.

In 2004, Jingu company has played an important role in the agricultural market in Jiangsu, and it is also thriving in the operation of ammonium chloride.

A company that rises rapidly in a short time has a rather impressive operation art behind it.

Du Huamei's skillfully borrowing the top 500 is the classic.

Starting from the familiar industry in September 2001, Du Huamei left the position of deputy general manager of Jiangsu Su Nong agricultural capital chain limited liability company, holding state-owned enterprise restructuring, buying 96 thousand of the working age and joining 5 laid-off workers to start business.

Faced with the problem of re choosing entrepreneurship, Du Huamei felt that it should be the least risk from a familiar industry.

In addition to using deposits, Du Huamei mortgaged his house to bank loans.

Finally, Du Huamei and other 5 laid-off workers raised 500 thousand yuan to form a joint stock company.

Duhua accounted for 60% of the shares.

Although choosing a familiar industry, the actual operation will not be smooth sailing.

From the experience of Du Huamei, she knew from the beginning that the difficulty of operation is that the agricultural capital industry is very expensive, so the small capital operation is very difficult.

500 thousand yuan, which is a small figure for the agricultural industry, and because of its early start, the company is small and has no reputation. It is easy to run problems if it is not properly operated.

Difficulties are real, but Du Huamei analysis holds that opportunities exist at the same time: companies do not have fame, they are famous brands of agents, and funds are not enough to target single species, do well, enlarge, make quantity and make special features.

Only in this way can we make the market and become famous.

Jiangsu is a big agricultural province, and it is also a place where agricultural production enterprises gather.

Du Huamei positioned the company as a producer of agricultural products for prenatal and postnatal services, that is, to supply raw materials for manufacturers, and to sell finished products on the other hand.

In order to win the business of these enterprises, Du Huamei began a difficult, meticulous and decisive thing for future development.

She divides Jiangsu province into 5 parts according to the geographical area, so that 5 of the company can run separately. On the one hand, it talks about cooperation with the production enterprises, and on the one hand carries out a detailed market investigation.

Jiangsu's 197 agricultural production enterprises, they finally ran 192, and finally collate a detailed customer file and market report.

In this report, the production capacity, production volume, capital, sales situation, sales area, raw material purchase demand, variety, time, railway pportation to what station, waterway pportation and wharf, including where the products are sold well, are clearly investigated, and even the basic conditions of the legal person, whether there are children in school in Nanjing, and whether family members work in Nanjing are listed.

Du Huamei believes that personal understanding is an important step in building relationships. This way, we can not only find topics in conversation, but also look closely at the relationship between children and family members.

Du Huamei put the investigation report and the customer files in the computer. At the same time, after analysis, she knew the market demand of the production enterprises in Jiangsu Province, and most importantly, she found her own direction of operation from the analysis.

Du Huamei saw that the most important raw material for every enterprise in Jiangsu province is ammonium chloride. Because of the large demand, the raw material purchase of enterprises is generally difficult.

Through market analysis, Du Huamei felt that the opportunity had come.

Take the "500 strong" general agent, with the direction of operation and the confirmation of the products, Du Huamei began to link with ammonium chloride producers.

In the end, she set her sights on the Dahua Group in Dalian.

Dahua Group is a listed company, one of the top 500 Chinese industrial enterprises and one of the top 100 chemical enterprises.

Not only that, but because Du Huamei wants to get the raw materials that are in good supply, the large state-owned enterprises in Jiangsu are also in the same line with Dahua.

To this end, Du Huamei four times and again between Nanjing and Dalian, a hard negotiation.

And the most component of it is the marketing plan that she holds in the hands of a market survey that can make both parties "win-win".

She gave the plan to Dahua, which was mainly responsible for everyone.

The report on the analysis of the ammonium chloride Market in Jiangsu province is very thorough.

Dahua believes that the report is clear about the situation and demand of enterprises in Jiangsu Province, which is the basis for products to be sold well in the market.

After contact with Du Huamei, Dahua also recognized Du Huamei's business skills and pioneering spirit.

Recalling the past, Du Huamei said, "if there were no market information, I could not speak of it at all.

My business philosophy is not only to pursue sales volume, but to gain market share. We need to effectively occupy the market to enhance the impact of Jiangsu's modernization and set up a brand of Dahua.

In this way, even if the market is weak, the actual impact on my business is not very big.

In a month's time, negotiations are going on, but what we need to look at is not just ideas and plans.

The cooperation between Du Huamei and Dahua is just a trial operation.

In order to ease cooperation with Dahua, Du Huamei will raise all 500 thousand yuan to the ledger account.

Du Huamei said, I can not let Da Hua feel that my strength is not enough.

At the same time, Du Huamei signed another contract with Jiangsu province to produce compound fertilizer business. The contract stipulate that the day when the number of the large dispatch is reported, the enterprises receiving the goods will have to pay the goods to the account of Duhua Mei company. The overdue settlement will be calculated at 5.31% interest rate of the bank, and 10% of the total payment will be paid for breach of contract, which will result in the total cost of the goods being borne by the receiving enterprise.

In this way, Du Huamei solved many problems of troubled capital flow and achieved a virtuous circle.

The timely arrival of funds enhanced the trust of Dahua Group to Du Huamei.

As a result of the popularity of well-known brands and selling products, Du Huamei's Golden Valley company has developed rapidly from an unknown small company through the word of mouth of the industry. The name of Jiangsu Jingu company is also booming.

Du Huamei won the first year's success in the first year when he got the agent of "Dadi" brand ammonium chloride.

From October 2001 to October 2002, Du Huamei sold 46200 tons of ammonium chloride.

This is a number that makes Dahua Group feel heartening.

Before that, no agent in a province could sell ammonium chloride in such a high volume in a year.

In 2003, Dahua Group officially licensed the gold Valley company. The bronze of "Dadi" brand ammonium chloride general agent of Jiangsu province was hung on the wall of Jingu company.

Before that, Dahua Group only awarded two such brands in the whole country.

In order to develop, Du Huamei must be honest. The most important thing for enterprises to shape is how to establish a good corporate image through brand and integrity.

In Du Huamei's view, a good businessman must earn money when he is making money. Word of mouth is a brand, and it is also the foundation for the healthy development of an enterprise.

In June 2003, when the Nanjing industry and Commerce Bureau came to inspect our enterprise, we found that our personnel system, financial system, contract signing and management were more standardized, and the contract fulfillment rate reached 100%, which awarded us the title of "contract and trustworthy enterprise".

In fact, as the market is changing rapidly, everyone will encounter the collision between business interests and integrity. Some people can not stand the temptation and throw away the integrity.

I often tell my staff that we should not forget the development plan if we do not see small profits.

Honesty and trustworthiness must be considered in exchange for consideration.

Although we are private enterprises, we can sacrifice our interests in order to be honest and need. "

In July 2003, miu Lin, manager of agricultural supplies group company of Rudong county supply and marketing cooperative group, ordered 190 tons of urea to Du Huamei, worth 310 thousand yuan.

According to the contract between Du Huamei and the delivery company, the delivery company will deliver 190 tons of cargo to the docks of the Rudong agricultural supply and Marketing Cooperative agricultural group company.

However, during the delivery of the ship, a shipwreck accident occurred and the cargo was all overturned.

The delivery company's position should be discussed after the conclusion of the accident.

At this time, Rudong County Agricultural Management Manager Mu Lin has paid the money to Du Hua Mei's private debit card account, and the two sides have not signed a written contract.

Mike's wife quarreled with her husband and blamed him for making hasty payment without the contract.

Mike also felt serious and rushed to Nanjing to find Du Huamei.

Du Huamei looked at the manager who came to the wind and fire and said to him, "you don't have to worry. We can sign the contract immediately.

If I can't deliver the goods in the short term, I can refund any time. "

After returning to Rudong, the manager called Du Huamei again.

After receiving the call, Du Huamei contacted the enterprise again. After confirming the situation that she could not deliver the goods in the short term, she called the phone: "now I will refund the money to you, and you will check it."

Du Huamei immediately sent the company's financial personnel to the bank and returned the money to Miu manager.

Du Huamei and his company lost nearly 10000 yuan in direct and indirect business.

After this incident, Du Huamei gradually forgot about it.

In 2004, the state carried out macro regulation and control over railway pportation, and there was a tense situation for raw materials due to difficulties in railway pportation.

A large amount of money has been placed in the accounts of duhuamei company.

(this article is www.fm268.com for the Chinese people's venture net). Du Huamei decided to refund the company because the goods could not be delivered.

However, she received a rather unexpected response -- those companies were willing to deposit their money in Du Huamei.

As soon as I inquired, I knew that in addition to the demand for goods, the industry had a wide range of things about the manager of Rudong Mu Lin. They believed Du Huamei had no problem in doing business with her company.

With such credibility, it will be very beneficial for the company to continue to grow and develop.

At present, Du Huamei has 7 branches and 7 franchises in Jiangsu province.

Participated in the tenth women's Congress of Jiangsu province; in December of the same year, the German technical cooperation company, the Nanjing Federation of labor unions, the Nanjing labor and Social Security Bureau, and the Nanjing women's Federation awarded the three outstanding women entrepreneurs in duhuamei Nanjing. In March 2004, Du Huamei won the title of "startups" in Nanjing. In the same month, Du Huamei was awarded the "women's entrepreneurial demonstration base" by the women's Federation of Nanjing and the labor and Social Security Bureau of Nanjing city. The same year, Duhua Mei, a private enterprise representative, was recruited as a member of the association of women entrepreneurs in the same year, and was appointed as an entrepreneur consultation expert by the labor and Social Security Bureau of the city in June, providing free guidance for social entrepreneurs. In November 2003, Du Huamei acted as a representative of private enterprises.

Du Huamei's business is now one of the top 500, China and Asia's largest.