Shishi Clothing Industry: "OEM" Is Inferior To "Create Brand".

The reporter learned from the trademark advertising department of the Shishi Municipal Administration for Industry and commerce that as of the end of August 2011, 42 enterprises had applied for Madrid's international registration of trademarks, with a total number of 51 registrations.

Among them, Shishi rich bird Group Co., Ltd., Fujian Qiangli sporting goods Co., Ltd., Shishi Xin Jia Electronics Co., Ltd. and Shishi special sports equipment Co., Ltd. all registered a number of trademarks, 4, 5, 2 and 2 respectively.

The so-called Madrid trademark is a trademark registered under the Madrid Agreement on the international registration of trademarks, which is registered between the members of the Madrid alliance.

The director of the trademark advertising department said that the international registration of trademarks, as we usually call it, refers to the international registration of Madrid trademarks.

It is reported that Shishi's application for Madrid's international registration of trademarks began in November 6, 1995, when the forerunner was Shishi rich bird Shoes Development Co., Ltd., which registered 2 Madrid trademarks in one breath.

In the past few years, the fastest growing year was 2004, with a total of 10 registered entries, followed by 7 in 2003 and 2007, and 1 in January.

"Registration of Madrid trademark"

"The domestic product should go out without the trademark abroad."

The director of trademark advertising department said that in order to promote international trademark registration and encourage export enterprises to pform from "OEM" to "independent brand", in recent years, relevant departments in Shishi have carried out microscopic guidance for the practical difficulties encountered by export enterprises in the application for trademark registration, so as to solve the operational problems in the specific application process of enterprises.

For enterprises with weak trademark awareness, correct the misunderstanding of trademark protection, trademark registration and other aspects. For the enterprises in the initial stage, the way to promote the international registration of trademarks will help to summarize the specific advantages and matters needing attention in the international registration of Madrid trademark. Introduce the hot issues, typical examples and successful experiences of using trademark brand strategy to develop the international market, and provide reference for enterprises. After formally deciding to put forward the international registration of trademarks, they will organize professional experts to give a series of professional guidance, invite experts to carry out feasibility studies for enterprises, help enterprises to fill in registration procedures and submit them to the national trademark office to enter the international registration process.

"Most of the export processing enterprises in Shishi are OEM enterprises, and they lack the absolute right to speak in international trade."

It is reported that in order to encourage enterprises to expand the proportion of export of their own brand products, upgrade the grades and prices of products, and deal with foreign trade barriers such as anti-dumping, Shishi's industrial and commercial sector has actively coordinated the Finance Bureau, the foreign economic and Trade Bureau and other departments in recent years.