Kraft &Nbsp; Aiming At "Retail".

In August 8th, the 2011 Kraft of the theme of "beautiful career and concentric sharing" was the theme.

Under the pressure of international brands and international trend

Fashion is mobile, and every encounter will have new surprises.

After the international movie, Fan Bingbing once again held the hand of fashion Kraft. On the same day, Fan Bingbing wore a broken flower dress, elegant and youthful, full of fashion sense, with the same style of Kraft's brand style, and the enthusiasm of the audience was exploded.

With Mr. Huang Xiuzhuang, chairman of the Kraft shoes industry, together with Miss Fan Bingbing, the red wine and blessings are injected into the new logo ice sculpture, marking the opening of a new round of deep cooperation between Kraft's women's shoes and Fan Bingbing. It also indicates that Kraft's new brand logo will be fully activated, and the new VI and SI images are more international and fashionable.

Asked why he chose to speak again, Fan Bingbing said: "I like Kraft's fashion products very much, and I work with Kraft to make me feel the joy of sharing fashion and sharing beauty.

I like to have my own beautiful ideas, and I like to try different kinds of beauty with my heart. This coincides with the brand of Kraft. I believe that Kraft can bring the most popular and fashionable IN in the world.

Now, cokoff and Fan Bingbing have been working together for fifth years.

Fan Bingbing has gone through the pformation from movie star to international movie. It has achieved the perfect pformation. Whether at the Cannes Film Festival, the Dragon Robe is all over the world, or the Shanghai Film Festival has become the focus of fashion recently. Fan Bingbing has clearly been regarded as a fashion example.

Fan Bingbing, who has the reputation of "the queen of the advertising", is once again in hand with kckha, which is inseparable from the efforts and rapid growth of Kraft.

Over the years, Kraft has been committed to building a fashion brand for Chinese women's shoes. It has taken many measures from the aspects of product organization, brand building, standardized channels, information management and talent echelon construction.

At present, kkraft has an annual sales growth rate of over 30%, and has more than 30 branches in Beijing, Shanghai, Guangzhou, Wuhan, Shenyang, Xi'an, Chengdu, Chongqing, Urumqi and other provincial capitals and municipalities directly under the central government, and more than 20 flagship stores and more than 1200 stores in the second tier cities across the country.

Kkraft is positioned as a high-end female shoe. It has been stationed in the famous department store system of Dayang department store, Yintai department store, Denis department store, Guangzhou 100, Nancheng department store, Jinying department store, Jie Bai chain store, Pacific department store and so on.

In 2010, the Kraft brand launched the "three projects" in various branches of the country. It standardized, branded, and informationalization promoted the service ability of the regional expatriates to the distribution customers. At the same time, it established a unified VI, BI, VM retail directory, and through effective organization and guidance to the District stores to standardize them, greatly enhanced the brand image and attracted more and more franchisees' attention.

Now, Kraft has launched a new round of brand offensive -- the pformation from "efficiency, innovation and breakthrough" to the retail brand.

On the one hand, Kraft has stepped up the integrated marketing with terminal product experience as the core, taking various measures to rapidly promote channel pformation; on the other hand, Kraft has implemented brand standardization management from head office to branch office, and established product life cycle model.

In addition, Kraft has launched the innovative dual management mode of headquarters and customers, choosing the right customers to conduct a new customer market pool, helping customers establish a retail management team, and strengthening the retail management standards and replication capabilities.

Kraft is a fast rising and growing fast.