Examining The Lack Of Innovation In China's Footwear Industry From "Jobs"

Last Wednesday, Apple announced that Jobs had resigned. His position was replaced by Cook. Suddenly, almost all the news media in China left the headlines to the business legend who was seriously ill. But for the shoe industry in China, what is there to learn from Jobs's legendary life? As we all know, Jobs used "innovation" as the most sharp weapon to expand the territory.

And now our country footwear industry Manufacturing is still at the bottom of the "smile curve", and the reality of the lack of technological innovation has been there. Although the word "world processing plant" can make some domestic people happy for a while, it will not create the technological innovation path of our footwear industry. The transformation and upgrading of the shoe industry is still a long way to go.

"Technological innovation is a magic weapon for brand development of shoe companies, and a booster for the transformation and upgrading of the footwear industry." Just like science and technology innovation has become the "wheel" to promote the development of shoe brand economy. If the brand development of shoe enterprises does not contain certain technological elements, the development of the brand will be impossible. If shoe companies want to get a place in the competition of the brand economy, technology innovation is the most important factor, and brand competition and market expansion are the main driving force for this innovation. Therefore, on the one hand, shoe manufacturers are speeding up the innovation of footwear brand design. On the other hand, they are recruiting excellent designers and marketing talents through generous treatment, so as to continuously enhance their R & D strength and market decision-making power and gain greater competitive advantage. However, it is not optimistic that in terms of brand innovation, China's footwear industry is still facing an awkward situation, with very few famous international brands. This is particularly difficult for the transformation and upgrading of the entire Chinese footwear industry.

"Technological innovation to a certain extent or let the sunset industry become" sunrise industry " According to Mr. Sulleyton, based on the domestic market situation of brand technology innovation mentioned above, the shoe industry needs to increase investment in scientific research at present, so as to strengthen the combination of production, teaching and research, and make use of new technologies such as nano technology, automation technology and fiber technology in a timely manner, so as to further enhance the independent innovation ability of shoe enterprises, and form differentiated development with foreign shoe brands. But it is not a shoe factory that can be done to study and utilize these innovative high technologies. Instead, various organizations that need to be related to the footwear industry can do their jobs and contribute to improving the technological level of the footwear industry.

It is worth mentioning that this year, the government departments have promulgated relevant support policies. For shoe companies to increase the intensity of technological transformation, they also made clear demands. At the same time, electronic information and other high technology were used to transform the existing shoe factories, so as to increase backward production capacity and low level production technology.

And also selected the direction of shoe manufacturers to develop technological progress, and focused on it. Shoe enterprises The key points of quality, environmental protection, safety production and so on. In particular, we should encourage shoe manufacturers to develop marketable footwear brands and further promote the innovation of shoe brands. In addition, the footwear association has implemented relevant incentive policies around the transformation and upgrading of China's footwear industry, namely, encouraging shoe-making enterprises to accelerate the transformation of scientific and technological achievements. It is true that because of the support of the government and the trend of some domestic brands in the trend of innovation at the level of science and technology, this indicates, at a certain level, that the Chinese footwear industry will usher in the "Jobs" created by the industry in the future, and plan for industrial transformation and upgrading with its strong scientific and technological strength. At the same time, it is bound to occupy a higher market share in the future international market.