Hongxing Erke Wins The Order With Brand.

Recently, the reporter learned from Hongxing Erke brand management department, the theme of "brand wise" 2006 Hongxing Erke autumn and winter ordering meeting will be held in Xiamen, Fujian.

At the same time, in addition to all the top leaders of Hongxing Erke group, one of the ten creative directors of China, Mr. Ding Bangqing, vice chairman of Guangdong Advertising Co., Ltd., Mr. Cheng Si Ming, senior visiting professor of Tsinghua University, Mr. Zheng Si Ming, director of the China Yi Culture Research Association, and more than 1000 Hongxing Erke national agents and distributors will also be present at the order meeting.

It is understood that this order will not only highlight Hongxing Erke's autumn and winter fist products in 2006, but also share Hongxing Erke's brand "wisdom" strategy.

In addition, Mr. Ding Bangqing will give a special lecture on how to achieve brand enhancement. Professor Zheng Siming will also conduct in-depth training in "retail as king".

Related industry analysts pointed out that the order will be China's sporting goods industry's largest and the highest level of order meeting, which can be described as a marketing strategy conference of China sporting goods industry.

What causes the upgrading of orders?

Reporters interviewed by Hongxing Erke group brand management center learned that a few years ago the sporting goods industry belongs to the "brave" era, as long as there is courage and courage to find a spokesperson, tens of millions of advertisements in CCTV, the market will not worry.

Now, with the rational consumption and the intensified competition in the sporting goods industry, courage and boldness are not enough. Without reason and resourcefulness, it will be very difficult to achieve market success.

Therefore, Hongxing Erke Group believes that marketing strategy will be the most important part of the new product listing.

The relevant industry commentators also believe that for the Chinese commercial battleground, such as the sporting goods industry, the survival space for every sports brand is rather narrow. Only the wise person of the brand can be proud of the business arena forever.

I understand that as the first technology brand in China, Hongxing Erke will launch the "four ZHI strategy" in the autumn and winter 2006. The so-called "four ZHI" is the four words of "system, quality, intelligence and motivation".

The factory will be put into operation this year, when Hongxing Erke will have one of the largest manufacturing bases in China's sporting goods industry. "Quality" is that Hongxing Erke will continue to take the lead in science and technology, take the new technology and create new routes, intensify efforts to upgrade GDS + technology and research and develop new technologies. "Wisdom" is that Hongxing Ke will continue to bring forth new ideas and invest in the operation of the "2006 Hongxing ERK International Women Tennis Series" to create a strategy of brand building. "Hongzhi Erke" will continue to increase the management of channels and terminals, and build the first brand of domestic net feathers, and finally achieve Hongxing Erke's new product marketing in the autumn and winter of 2006. Among them, "system" is Hongxing Erke invested hundreds of millions of yuan to complete the new.

According to Mr. Xu Haiyun, manager of Hongxing Erke brand management center, Hongxin Erke new products in autumn and winter 2006 will be its first collection of sports shoes, "Shenzhou" sports shoes, which will be sold on a limited scale.

In October 12, 2005, at the historic moment of China's spaceflight, Hongxing Erke's three special materials (special nylon net, fine electroplating TPU, new type superfine fiber) completed a 5 day "space tour" along with Shenzhou six.

The "travel" successfully passed the space high speed, strong radiation, 15 times acceleration of gravity, temperature difference of 50 degrees, 1/100000 atmospheric pressure and other special space environment detection, with characteristics of wear resistance, folding resistance, elasticity, comfort and so on.

Therefore, "Shenzhou" sports shoes are not only deeply impressed by Hongxing Erke's dedication to the research and exploration of sports shoes, but also a witness to the brilliant achievements of China's space industry.

In addition, the reporter also learned that this order will produce the award of "Hongxing Erke outstanding image award" and "Hongxing Erke sales elite Award" and so on, with the highest value of 100 thousand yuan.