No Money Can Buy It! Luxury Customers Are Very Difficult To Pick.

　　 The new boss has a good eye.

Unlike the previous generation of bosses, the new boss's educational background has generally improved, and about half have studied abroad. The new leaders showed a "sense of heaviness" which did not match their age. They faced the problem of Han style clothing. They were more brutal than the competition in the 80s, and could no longer rely on copying or copying.

Compared to the self-made parents of 20 years ago, the "post-80s" husband and wife files took tens of millions of yuan or even billions of dollars in assets, with higher platforms and richer resources. The power is in hand, but the "post-80s" are not more relaxed than their parents did when they started their business.

Li Qunbao, Secretary General of the Wuhan clothing trade association, said that after the succession of the new recruits, both from management and production, all of them brought surprises to people and shoulder the responsibility of revitalizing Wuhan's clothing industry. He hoped that the leaders of the two generation could do better.

The second generation successor of Wuhan Bo Meijia Trading Co., Ltd., Li Qian, has invested more than ten thousand yuan in succession to Shenzhen. Women's wear Gathered in Tianan digital city to buy more than a thousand square meters of office buildings, do operations and R & D headquarters, and the national fashion trend.

Shing Cheng subdued the "two generation" Zhao Cheng. After returning from Canada in April this year, he did not take over his father's uniform business. Instead, he sold men's clothing from his shop, and sold his own brand different from his parents. He sold 550 thousand yuan a day in November 11, 2010 alone, and now the monthly orders are about 400.

　　 Leper Baer Xia Yan, the 24 year old director of clothing, is directly inviting a partner to manage marketing and so on. He feels that under the modern enterprise system, partners or professional managers are required to manage their respective expertise. "In the future, I can even trust the factory to the broker."

The biggest feeling of the returnees is that the traditional family management has many disadvantages, especially the "one word". For conflicts, the first generation invariably shows tolerance. Zhao Herong, chairman of Wuhan Rong Rong clothing, said that when a collision occurs, he will ask the children to respect their predecessors and listen to reasonable opinions. And SBO clothing boss Tang Bo Hui, in the "hanging behind the curtain" after 2 years, completely gave the enterprise to son-in-law Li Xiao, and even the name and brand of the enterprise were changed.

　　 The new boss's efforts brought new data in the second half of the year. Autumn and winter Clothing orders have increased considerably.

"Orders for autumn and winter have doubled this year," said Liu Shuren, chairman of Wuhan yuan Tian Garments Co. Ltd.: "gross margin of the industry has dropped by 5%, net interest rate is about 20%, and competition is getting more and more fierce. But in the wholesale market, the quality, grade and profit margins of Han style clothing are better than Guangzhou clothing." {page_break}

Li Hui, deputy general manager of Wuhan Aidi Group Co., Ltd. also said that the order quantity of clothing in autumn and winter was about 20% higher than that of last year. He said: "the cost of raw materials and accessories has increased by about 20% this year, and the cost of labor has risen by about 30%. Many garment enterprises are facing the pressure of adjusting the product mix and digesting the rising cost factors."

At the end of the article, the quotation of Mr. Li Kai Luo, the decline of "Han style" clothing, may also be a positive signal, indicating that Wuhan's clothing industry has awakened and repositioned in the new competition pattern, and has begun substantive adjustments. Maybe soon, a new and authentic "Han style" costume will be reappeared in front of people.