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Spanish Brand MENBUR Debuts In Shanghai

2011/8/26 12:18:00 80

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Recently, Spain's high-end women's shoes

fashion

Tag MENBUR held the first China product exhibition at the Consulate General of Spain in Shanghai.

MENBUR director of China said that MENBUR is very optimistic about the Chinese female consumer class. This exhibition will introduce the unique design concept of MENBUR, which is a series of shoes and handbags. The color also reveals Mediterranean leisure, romantic and colorful life sentiment.

MENBUR wants to make its debut as a promotional opportunity, and China's department stores, agents, distributors and

media

Carry out face-to-face communication and collect feedback to prepare for the next step into the Chinese market.

Compared with other brands in the international market, MENBUR is striving to improve brand competitiveness in terms of design and innovation.

The target customers of MENBUR are urban women and career women over the age of 20, who advocate different values, fashion trends and self image values.

MENBUR has 3 brands of evening wear and MENBUR.

series

MENBUR1967's most special and most selective series, MENBURWEDDING bride series.

Since its establishment 12 years ago, MENBUR has won the favor of women with its unique collocation design. It has achieved sales growth of 15~20% every year. In 2010, its turnover amounted to 30 million euros, a total of 600 thousand pairs.

MENBUR sells more than 4500 cooperative brand stores all over the world, and there are 24 cooperative stores in Spain.

It is reported that the MENBUR business model is based on 70% wholesale and 30% retail, and is committed to increasing retail business in the mode of store cooperation and authorized operation.

At present, world famous department stores sell MENBUR brand.

"We plan to reach 50 self operated stores or authorized stores before the end of 2012," said MENBUR chief executive. "We will conduct intensive promotion and rapid merger in the most competitive Asian markets such as Japan and China. 2012, we will set up a company in the United States."

In the new store of direct operation and authorized operation, the marketing strategy of MENBUR is that all its brands are put together for sale, which are displayed in different styles and regions, highlighting the unique fashion definition of each brand.

At the same time, MENBUR also used intermediaries and

international

The exhibition will provide interactive and communication platform for professional customers.

Every year, MENBUR takes part in the most important international exhibitions of footwear accessories, including Milan MICAM exhibition, GDS, Paris MESSAROUND exhibition, London PURELONDON exhibition, New York FFANY exhibition and Las Vegas PLATFORM exhibition.

The MENBUR leader is confident that MENBUR will succeed in the Chinese market.

He said that the brand has focused on leather products and footwear for more than 40 years, and has strong product quality and design research and development advantages.

"As a top grade leather product series designed for European evening wear shoes and handbags, we will expand product categories to cover the wedding series and leisure leather products series, compared to the complex and business opportunities market in China."