Knitting Exhibition: Five Years Of Reincarnation

The 5 years of knitting exhibition were 5 years of exploration. From the "four new" themes at the beginning of the exhibition to today's emphasis on the terminal and the increasing participation of small and medium-sized enterprises, we can see that the organizers' ideas for exhibition are becoming clearer and clearer. If, at the beginning, many enterprises were "friendship show", today, more enterprises are derived from their own needs.

In the past 5 years, both the China knitwear industry association and the China Textile Association of the China Council for the promotion of trade (CCPIT) have devoted much effort to the knitting exhibition. It is undeniable that there are many excellent underwear exhibitions in the industry. Knitted fabrics and fabrics are everywhere in all kinds of exhibitions. However, in order to truly understand the current situation of China's knitting industry, it is not necessary for China's international knitting fair. The functions of the exhibition will be diversified today. As a real industry event, exhibitors will indicate the location of enterprises in the industry. We do not doubt that in the next 5 years, the knitting exhibition will move in this direction. Absent from the exhibition means losing a right to speak in the industry.

For 5 years, for an exhibition, it is still only in the incubation period. For the organizers of China International Knitting exposition, the idea of exhibition management has matured, and the 2011 China International Knitting exposition, which carries out the mission of promoting the transformation and upgrading of the industry, has brought comprehensive innovations.

This year's needle Expo has the concept of "big underwear", and has featured a new lifestyle. Home clothes series 。 Three guns, bronze cattle, red beans, AB, snow bamboo, Ai Di, North Pole, Zorzi and other well-known underwear brands are all there. Three guns still maintain more than 200 square meters of exhibition area, from booth design to exhibits selection are more prominent fashion; red bean underwear is also launched in pursuit of a new way of life of the "HODOHOME red bean home" series products, including home clothing, underwear, bra, shorts, children's clothing and other categories of products, characterized by "family" culture as the theme of the series of clothing development, the main family wear, parent child clothing.

In addition to brand enterprises, the industry cluster of needle fair is gathered. Knitted apparel and clothing are Zaozhuang, Zhu Tong, Liaoyuan and Zhuji. Knitted fabrics include ancient, Haining, plum and Changle. Among them, Zhuji and Liaoyuan are the two largest socks industrial clusters in the South and north of the country, and have been exhibiting for five consecutive years. Haining, Meili and Changle were the three warp knitting industrial clusters in the country for the first time. The joining of the eight industrial clusters makes the content and form of the needle Expo more complete. At the same time, the Expo also helps to enhance the value chain and competitiveness of industrial clusters.

　　 Transcendence is the eternal theme.

First, there are many changes in the distribution of the exhibition. Qu Jing, Secretary General of the China knitwear industry association, said: "at present, the trend of knitting is becoming more and more obvious. Sweaters, outdoor clothes and casual wear emerge in an endless stream. These products will also become the focus of this knitting exhibition. The exhibition scale of upstream products, which held a large share of the exhibition, has been compressed this year, and the exhibition area of downstream products has been expanded. The number of booths with bra and briefs will be significantly lower than that of previous years. The size of knitwear such as sweaters and socks will be the same as usual, and T-shirts will be the highlight of this exhibition.

stay Industrial Cluster In this regard, there has been a bigger breakthrough in this year's exhibition. Chen Weikang, vice president of the Textile Association of China Council for the promotion of trade, said: "the knitting industry has more than 30 industrial clusters. Last year, there were 4 exhibitors, and this year it has become 8. The exhibition should attract more industrial clusters to participate. It turns out that many industrial clusters face foreign trade or domestic low-end market, lack of brand and design, product quality is not high, win the price, the original order to make it satisfied with the status quo, has not yet started the concept of exhibitors. At the beginning of 2010, when we went to the industrial cluster research in Jiangxi, we saw that a newly built factory from a family workshop had not yet been completed. The elevator had not been installed and the window glass was not complete. There is no such thing as design, let alone the development of sales channels, and the boss has not used the exhibition platform to expand the market concept. Because of the low threshold, such enterprises exist in large numbers in some places. However, with the expansion of scale and the constant promotion of industry and local government, I believe there will be more enterprises' demand for exhibitors in the future.

In addition, as a part of regional cooperation and domestic trade, the Taiwan pavilion has already achieved a larger expansion. For example, some of the larger knitting enterprises in Taiwan, such as Confucianism, Hong Kong and Xu Rong, have gained larger booths. Cooperation with Europe, Japan and Korea has also been further strengthened. At the same time, this year's knitting exhibition will also extensively carry out cooperation within and outside the industry, and organize the fashion industry's dynamic trend publishing, static product display and forum activities.

For the first time this year's "knitting agency" put forward the "strengthening agent system", Yang Shibin, President of the China Knitting Industry Association, said: "this is mainly concerned about the current state of the industry. This concern is mainly from the international market. Our competition with Southeast Asian countries is intensifying, especially in the field of clothing. Because the labor intensity of clothing is high, and the cost of labor in some Southeast Asian countries is low. In addition, after the financial crisis, the RMB continues to appreciate, while the Vietnamese shield is depreciating, and the comprehensive cost of exchange rate and labor force in Southeast Asia is 25 percentage points lower than that in China. At the same time, these countries have increased their production efficiency by 20% in recent years, and their international competitiveness is approaching with China. "

Harvest a lot, but demand more.

At the end of 11th Five-Year, the proportion of knitted products in three major fields of clothing, decoration and industry was greatly improved, accounting for 55% of the clothing, accounting for about 15% of the proportion of decoration, and about 20% of the industrial value. The total fiber processing volume was 13 million 500 thousand tons, accounting for about 41 million 300 thousand tons of fiber processing in the entire textile industry, while China accounted for half of the world's fiber processing. Therefore, the amount of China's knitting fiber processing accounts for 1/6 of the world's processing volume. 1/3

Despite the remarkable achievements over the past few years, in Chen Weikang's view, the current Exhibition scale Still relatively small, and the rapid development of the knitting industry does not match. "The proportion of knitting in the whole industry is huge, and the number of knitted fabrics has exceeded that of the finished products on the final export products. Knitted fabrics have been covered in three major applications of textile, clothing, home textiles and industrial use. From the scale of the industry, the knitting exhibition should be compared with CHIC (China International Clothing and fashion exhibition), but now they are far apart, but we have this ambition. " Chen Weikang said.

Yang Shibin has the same understanding. Despite the outstanding achievements of the knitting industry during the "11th Five-Year" period, the rising cost of labor and the intensification of competition with neighboring countries have led the industry to transform in 12th Five-Year. In this regard, he believes that "11th Five-Year" is high-speed development, "12th Five-Year" should be efficient development.

Yang Shibin said: "there are several ways to achieve effective development. First of all, the method of industrial chain cooperation is adopted to shorten the production cycle, improve production efficiency and reduce production costs. Secondly, improve the production efficiency of enterprises. In 2005, the per capita labor productivity of the industry was 169 thousand and 600 yuan / person, increased to 316 thousand and 300 yuan / person in 2010, and the goal of 12th Five-Year is to reach 600 thousand yuan / person.

In addition, we need to change the marketing mode to improve efficiency. In Yang Shibin's eyes, the time has come for China to change its business model. "Many things in China are more expensive than foreign countries. Why?" It's about marketing mode. " He suggested that in the future, in the process of improving the marketing network, we should consider developing network sales. As for the knitting industry, socks (especially men's socks) are very suitable for online sales, because standardization is very high. Yang Shibin believes that Internet sales will have a greater impact on the industry in the future.

Five years to start again

Speaking of the future development of the knitting exposition, Chen Weikang first mentioned: "next year, we need to expand to two pavilions." In the series of exhibitions of the Textile Association of the China Council for promoting trade, the start of the knitting exhibition was not too late. In 2004, it was born, with some pause in the middle and a new look in 2007. "This year is the fifth session, compared with the exhibition area of only half a pavilion in 2007, and the proportion of exhibitors in 86 enterprises, its scale has doubled, and the number of exhibitors has reached nearly 200." Chen Weikang said that in fact, there was a plan to expand the exhibition this year, but due to limited space, it had to be confined to a library.

Chen Weikang thinks that the plan for expanding the library is based on some foundation. First, after 4 years of cultivation, the knitting exhibition has a certain reputation and influence in the industry, and the substantial increase in the number of enterprises is a basis. Secondly, after two years of running in, the Trade Promotion Association and the knitting industry association have become more and more aware of the exhibition and the idea of exhibition. In the future, they can play their respective roles better. Thirdly, the huge database accumulated by the TAC textile branch in recent years is a valuable resource for the exhibition. The staff invited to the audience can easily send tens of thousands of invitations, and they all have professional pertinence.

In addition, the knit association has planned many things. First, it will launch the "China knitted underwear fashion culture week" at the knitting exhibition next year. At the same time, the knitted fabric design competition will also start at the end of this year. Qu Jing said: "now the knitting exhibition can no longer limit its role to the construction of the platform, but to create more favorable space for the knitting industry. Now, the knitting industry has developed to a stage where design trends are needed, and the emergence of Cultural Week formally transforms the knitting exhibition from the original rendering platform into a fashionable and popular publishing stage for a knitting industry.

Because it carries the mission of boosting the industry's prosperity, Yang Shibin also hopes that China International Knitting Fair will take 5 years as a starting point and achieve a leap. He said: "originally planned to expand to two pavilions this year, but the new exhibition hall of Shanghai New International Expo Center has not completed the construction period, and the homespun exhibition held at the same time must ensure the size of the 11 galleries. But it will be a definite expansion next year, and I also hope that the yarn exhibition will expand together. In short, there will be great changes in the exhibition. "

After five years of development, China International Knitting Fair has become an influential and authoritative professional exhibition, becoming a platform for brand collection and information dissemination. "In a limited space, we will provide you with rich exhibits and wonderful activities to show the characteristics and highlights of knitting." This is the commitment of the Organizing Committee of needle Expo. Commitment comes from confidence in exhibitions, exhibitors, exhibits and industry, and this platform should be built by people.