Spanish Clothing Pushes "Two-Dimensional Code"

A Madrid based company has launched a fashion brand, which can connect buyers with the manufacturers of clothing through Facebook. It has to be said that this is a brilliant idea. If you are reading an article through a device terminal, and you can see pictures or videos of the workers who make the device, and can understand their lives, why not? This seemingly impossible thing is happening now.

A company from Madrid has launched a company. Latest fashion Brands can be linked to buyers by Facebook, QR codes (2D code), terminal equipment, and some hi-tech technologies.

The project, called IOU Project, has been launched with scarves. shirt , Dress They all have a unique identifiable two-dimensional code.

This series of clothes can be regarded as "a journey", which provides pictures and personal information of fabric weaves, artists responsible for designing and cutting. People can visit IOU Project on iPhone and get the information by shooting two-dimensional code. At the same time, you can also take pictures of clothes anywhere in the world and upload them to the weavers and artists to help improve the story.

Originally, all of these garments came from the Madras Check cotton cloth, which was completely hand woven. This 8 * 6.25 (m) size fabric comes from Tamil Nadu state in southern India. The handicraft industry has been in the history for centuries. It takes four to five days for a worker to weave a piece of cloth. After weaving, these fabrics were shipped to factories in Italy or Romania. Then these fabrics are divided into one piece, and each piece is guaranteed to be different. {page_break}

Now the garments made of these fabrics are sold only through IOU Project shop. There is no physical shop Commission, fabric weaving workers and designers will get more returns. For consumers, it will also be an interesting attempt.

In IOU Project, you can also be a distributor of any commodity. When you apply for the Tunk Show Host function and use real information to register, the registration information will automatically link to your Facebook, Twitter and LinkedIn. If you have enough links on these social networking sites, such as having popular blogs, they will help your application.

Once you become a Host, you can put it in Trunk when you see a shirt that you may want to buy, and you can keep it for 21 days. If the shirt is sold during this period, you will get a commission. This cooperation with Facebook is very close. If you are Host, the goods in your Trunk will be displayed on Face book. In this way, users of social networking sites can be promoted to upgrade the Trunk Show level, and you can also promote this project.

The company wants bloggers to work together with other social networking users to promote the brand - not just a single word. IOU Project's commodity department and chief technology officer, Enrique Posner, said: "this project will enable everyone to make joint profits." The project sponsors firmly believe that they can create new business models. They believe that the new business model must be linked to the power of "society" today.