The Swire Sock Industry Opens Up New Channels For E-Commerce Marketing

In a few years, the group has developed into China.

First founded in 1995, after its untiring efforts, our products were constantly updated and enriched, and occupied the traditional markets such as supermarkets, franchised stores, etc., and gained the status of "four most" (the loudest brands, the largest scale, the strongest strength, the most varieties) and the "ten first".

However, we are not satisfied with these gratifying results. In order to improve their own development and promote the overall progress of the industry, the wave has come to the line 3 years ago and opened a new marketing channel for e-commerce.

We entered the Tencent pat Network in 2010. The sales volume of the sales rose from an average of less than fifty thousand yuan per month to the first breaking million in April, and the single click volume increased by nearly ten times.

It can be said that we have tasted the sweetness of offline sales.

Offline sales and online

Lomsha has its own official flagship store, but it is also an electronic business platform, such as pat net, which is better. This is because we have tried many kinds of attempts, but in the end, the focus of online marketing is on the Tencent pat.

Pat Network has great advantages, for example, it can make good use of Tencent QQ seven hundred million users, its users are mainly 18 to 30 years old young people, this group of online shopping recognition is very high, purchasing power is also very strong, this kind of resources is very rare, is our own official flagship store is hard to match.

At the same time, the pat net has done quite well in helping and supporting our businesses.

At the beginning of the arrival of the brand, the website professionals kept in touch with us.

They guide us to use the "through train" and "turn the stone into gold" to improve the application of commodity exposure. Once a new tool is available, the patting staff will immediately take the initiative to come to counseling.

This kind of attentive service is unexpected. Of course, the result is equally striking. It sells ninety thousand pairs of socks a day and gets a crown in one day.

The right product plus a good platform is a strong combination.

In the process of electric business, we did encounter unexpected difficulties. For example, there are many kinds of products and many styles, so how to display them on the web page has become a problem.

In the end, we still choose to take every detail of every product and take pictures in different angles, so that customers have the same perception as shopping on the spot when shopping, so that they can buy comfort, but also us.

We hope that we can continue to make good use of the quality resources of the pat net and maintain millions of sales per month.

The latest five initiatives of Pat net will provide new opportunities for talents training, shop promotion and "explosion" training.