Jiangsu Textile Industry: Output Value Declines&Nbsp; Profit Acceleration

In the first year of the "12th Five Year Plan", the structural adjustment of Jiangsu textile and clothing industry showed initial results. In the face of many unfavorable factors, Jiangsu textile and clothing industry has made qualitative changes by changing the traditional development mode, comprehensively optimizing the structure, establishing a modern industrial system integrating industrialization and industrialization, and developing the fashion culture and creative industry.

From January to May this year, 8204 households above designated size in Jiangsu Province Textile enterprises The accumulative total industrial output value increased by 23.67% year-on-year, 6.48 percentage points lower than that of the national textile industry; Profit increased by 45.63% year on year, 2.79 percentage points higher than that of the whole country. From the output of main products, from January to June, Jiangsu's yarn output was 2.05 million tons, up 2.01% year on year; The fabric output was 3.324 billion meters, up 8.2% year on year; The output of printed and dyed fabrics was 2.469 billion meters, up 9.84% year on year; The clothing output was 1.845 billion pieces, up 6.13% year on year. From January to June, the output growth rate of yarn, cloth, printing and dyeing cloth and clothing of Jiangsu textile and clothing industry was lower than the growth rate of national total output. "While the total industrial output value is lower than the national average growth rate, the profit growth rate is higher than the national average growth rate, which is the result of Jiangsu textile and clothing industry's insistence on structural adjustment." Xie Ming, president of Jiangsu Textile Industry Association, said.

　　 Rely on integration of industrialization and industrialization to enhance profitability

Promoting the integration of informatization and industrialization is an important step for Jiangsu textile and garment enterprises to achieve industrial upgrading. At the conference on promoting the integration of industrialization and industrialization of the national cotton textile industry held in Yancheng, Jiangsu in April this year, the China Textile Industry Association and the Information Promotion Department of the Ministry of Industry and Information Technology commended 11 "demonstration enterprises of the integration of industrialization and industrialization of the national textile industry". There are three in Jiangsu, namely, Wuxi No. 1 Cotton Textile Factory, Jiangsu Jinfang Textile Group and Jiangsu Yueda Textile Group Co., Ltd; Wuxi No. 1 Cotton Textile Factory and Jiangsu Yueda Textile Group Co., Ltd. also won the title of "Outstanding Contribution Enterprise of National Textile Industry Integration".

For a long time, Wuxi Yimian has relied on the integration of industrialization and industrialization to enhance its competitiveness and profitability. At present, its products have entered the high-end market of the EU. Due to the brand effect, the price of similar products of Wuxi Yimian is higher than the market price, the proportion of raw material costs continues to decline, and the labor productivity is five times the current average level of China's cotton textile industry. Jiangsu Yueda Textile has attached great importance to information construction since its establishment in 2003. According to the idea of "overall planning and step-by-step implementation", it has consolidated the foundation, accelerated the application, and promoted the integration of industrialization and industrialization. At present, it has moved to the stage of integrated application, effectively promoting the adjustment of industrial structure and product structure, and improving the core competitiveness of enterprises.

The integration of industrialization and industrialization has improved the management level and production efficiency of enterprises. Currently in Jiangsu cotton spinning In the textile industry, the number of advanced enterprises employing 10000 ingots has basically reached less than 60, and the application ratio of Qinggang, fine networking, and even coarse and fine networking has been constantly increasing. By the end of the "12th Five Year Plan", the number of employees in Jiangsu Wanding will be less than 40, and the number of top enterprises will be about 20.

　　 From manufacturer to brand operator transformation

Jiangsu enterprises used to be mainly manufacturing enterprises. At present, Jiangsu textile and clothing enterprises have increased their efforts in research and development, design and marketing, and gradually transformed from simple manufacturers to brand operators. In Taicang City, Jiangsu Province, Suzhou Jinchao Clothing Co., Ltd. seeks to develop its own brand while becoming a major manufacturer of top shirts in China. It is reported that 80% of the shirts in Beijing Yansha Mall are made in Jinchao. Jinchao purchases fabrics all over the world, and high-grade shirts are all sewn by hand; For example, a double needle wheat clip is made manually instead of using a double needle wheat clip machine. In addition, more than 200 high-end shirts are all sewn with silk thread, and more than 25 stitches are required for 3cm shirts. After becoming "the main manufacturer of China's top shirts", Jinchao decided to develop its own brand while continuing OEM. Relying on the experience accumulated in OEM, Jinchao has created its own brands such as "Finch", and cooperated with an international brand company in Italy to fully represent the general distribution of "Bona" clothing series brands in China. {page_break}

Suzhou Qunhong Clothing Co., Ltd. has two businesses: chemical fiber and clothing. In terms of processing, Qunhong changed from specializing in international brands to domestic trade, and began to serve domestic famous brands such as Youngor, Jiumuwang, Baoxinniao, etc. While continuing OEM, Qunhong bought out the Italian brand and successfully operated in the domestic market, transforming itself into a brand operator. Qunhong recently acquired and started to operate NJAL, a young fashion and leisure brand owned by Italian DeBoer Company, together with Frognie Zila, a high-end men's wear brand that was bought out in the early stage, forming a multi-level, multi variety and multi brand development pattern. At present, there are more than 100 franchised stores or counters in various provinces and cities, and the retail sales in 2010 reached 290 million yuan. Different from the difficult situation of ordinary brands entering the market, Francizira has reached the stage of "shopping shopping". On the one hand, do ODM, design and process for various brands; On the one hand, brand operation is carried out, and resources are integrated to make the two brands operate effectively. This method, which takes clothing manufacturing as the main line, brand as the core, innovation as the driving force, and management as the basis, strengthens the integration of upstream and downstream industrial chains of clothing, and makes Qunhong Clothing Co., Ltd. closer to the goal of genuine brand operators.

　　 Define fashion direction and create new advantages

At present, Jiangsu textile industry has 2 world famous brands in China, more than 50 Chinese famous brands, more than 30 well-known trademarks in China, and more than 300 famous brands in Jiangsu Province. This year, the first "China Industry Award" in China's textile industry was awarded to Jiangsu by Bosiden. After clarifying the direction of "brand Jiangsu and fashion Jiangsu", Jiangsu textile and clothing industry will take the annual Jiangsu International Clothing Festival as the platform, take the opportunity of deepening brand construction, and strive to create brand advantages and fashion advantages.

Xie Ming said that during the "12th Five Year Plan" period, Jiangsu textile and clothing industry will carry out four strategic adjustments, namely, industrial structure adjustment, technical structure adjustment, organizational structure adjustment and regional layout structure adjustment. Through structural adjustment, six new advantages will be created, including efficiency advantage, quality advantage, brand advantage, fashion advantage, talent advantage and environmental advantage, Transform the traditional development mode of winning by quantity and realize industrial transformation and upgrading. "This year is the first year of the 12th Five Year Plan. Although Jiangsu textile industry, like the national textile industry, faces some difficulties, pressure should be the driving force to improve innovation ability and speed up the construction of independent brands. We believe that with the support of a series of policies and measures of the government and the joint efforts of textile enterprises in the province, Jiangsu textile and clothing industry will complete its historical mission." Xie Ming is full of confidence in the future of Jiangsu textile industry.