How To Buy A Home Textile Group?

At present, the group buying website represented by handle, glutinous rice and beauty Corps has become a new channel mode, which affects people's daily consumption life. These group buying websites have received hundreds of millions of dollars of venture capital, and are bound to become a new business force.

How to use this sales platform to achieve performance and

Planning design should be targeted.

Now, many vendors are directly looking for group buying sites for cooperation. There is a lack of necessary targeted system promotion. Some small and medium-sized group buying websites that operate for several months often have only a few or dozens of orders per day, which are quite different from those of the more famous group buying network.

Recently, the author found that the "daily discounted price" website launched just online operation launched a "registration of 3 yuan" activities, the first day there were nearly 600 participants, far exceeding the number of other group buying sites just online operation, because it has made careful preparation.

First, shape and identify the right to be launched.

Secondly, increase the added value of group buying and design package packages, because simple product group buying often can not touch consumers' hearts.

Some group buying websites only focus on the number of products sold, and do not pay attention to the added value and consumption experience they bring.

Once a group buying website launched a dental clinic's tooth buying group activities. At the end of the group purchase, only more than 300 people signed up to participate.

This is because there are problems in the design and appeal of product packages.

The campaign only marked dental care when it was publicizing. Due to the lack of purchasing power and urgency, it failed to arouse consumers' interest in buying. If publicity is emphasized, it can enhance personal charisma and self-confidence, help people find better jobs or men and women friends, and then push out workplace toothbrush packages and glamour packages. Maybe the result will be quite different.

And this kind of

Timing and business opportunities of group buying

At present, some enterprises have fallen into a misunderstanding, that is, group buying for group buying.

They have spent a lot of energy and financial resources with dozens of group buying websites, but the effect is not satisfactory. The reason is that they failed to grasp the timing and business opportunities of group buying.

For many consumer goods, there will be a clear season. It is very important to seize opportunities and business opportunities.

For example, every year in July, the number of air-conditioning sales accounted for more than 70% of the whole year, and in October, the sales of down garments accounted for more than 50% of the whole year.

As for home textile products, summer is the selling season of summer cool products. Therefore, the production of mat companies can at the right time offer preferential group buying activities to attract consumers to buy. In winter, lightweight and warm down down home textiles are more popular among consumers.

In addition to seize the opportunity and business opportunities, it is also important to publish and distribute the group buying websites and control the time nodes.

According to the characteristics of products and the overall marketing strategy, enterprises should choose suitable group buying websites for long-term cooperation and establish a win-win mode to ensure the group buying will last forever.

Group buying services must keep pace with

Group buying products usually deliver goods to consumers through the third party logistics. Therefore, whether they are timely and safe in the process of delivery is very critical.

At the same time, the pre sale and after-sale services of group buying must be arranged beforehand.

In practical work, the author finds that there will be a large number of telephone inquiries and enquiries before the group purchase. Therefore, we must arrange a number of telephone and contact information, and a number of customer service to help customers understand the relevant product information and knowledge.

And those consumers who participate in group buying, their contact ways and personal preferences will also become a valuable database of the company. Enterprises can classify customers, provide considerate services, improve customer satisfaction and trust, and make them become long-term fans of brands.

It is also necessary to work out corresponding service manuals and service processes, which are short boards for many enterprises.

Any industry, as long as it is dealing with people, involves the provision of services. Therefore, improving service standards and quality is a magic weapon to ensure customer loyalty.

The author recommends that enterprises establish service groups and blogs to provide customers with 24 hours of timely answers and exchanges, which can promote their own growth and brand understanding, and create a good brand effect.