From Clothing Wholesale To Multi Industry Coexist, Humen Commercial Real Estate Trend Suddenly Changed.

except Humen Outside the international shopping center, there is a large number of land one avenue, landmark square and Vanke purple platform. business Architecture directly serves daily life. To sum up, a total of 400 thousand square meters of buildings are no longer in the form of professional market, and they are equipped with new clothes for shopping centers and urban complexes.
On the morning of August 6th, the Humen International Shopping Center opened the reception center in the noisy gongs and drums.

This is a project with a floor area of 170 thousand square meters. It has many functions. Shopping Business, catering, leisure and entertainment are one of the first comprehensive urban projects in Humen.

Humen is a major garment industry. Most of the existing business is wholesale clothing market. At present, Humen has 22 large wholesale clothing markets with an area of about 300000 square meters. In addition, Humen has 9 garment fabrics and accessories wholesale market.

However, due to the diminishing marginal effect and the rise of other urban garment industries, the wind direction of commercial real estate in Humen has changed abruptly this year.

In addition to Humen International Shopping Center, there is a large number of commercial buildings directly in the daily life. To sum up, a total of 400 thousand square meters of buildings are no longer in the form of professional market, and they are equipped with new clothes for shopping centers and urban complexes.

Such a huge volume provides a carrier for Humen to move towards "Binhai International Mall".

However, this road is not easy to go. Its Pathfinder, Humen pedestrian street, has been struggling for 7 years. Its Tianhe City department store has only been supporting for more than a year.

The reason may lie in the special consumption power of Humen: the purchasing power of new Dongguan is insufficient, and the consumption power of local residents is spilt to Shenzhen and Hongkong.

This situation has not changed much so far. If Humen's commercial real estate can be transformed smoothly, it is necessary to give an answer in reality.

4 big projects emerge at once.

In April 13th, landmark Plaza, located in the center of Humen new town, opened and became one of the most popular properties in Humen. The same as the speed of sale is a concern, as a residential project, it is equipped with a 5 story commercial square, with an area of up to 60 thousand square meters.

The commercial plaza will cover a variety of formats including Shang Chao, catering, entertainment and leisure. 40 thousand of the square meters have been rented by Tianhong Department store, trying to build a flagship store for Southern China. It is expected to be settled in September this year.

Similar to landmark Plaza, Wanke purple residential district has built tens of thousands of square meters of commercial area.

The main road is basically the same. The underground civil air defense business is located at Binhai Road, Humen, with an area of 1 million square meters. Project investment merchants and Commercial Holdings Limited have built dozens of garment trading markets throughout the country. The entry to Humen also places the First Avenue as a wholesale clothing market. However, according to the information released at the investment promotion conference in early June, 150 thousand square meters of the 450 thousand square meter building developed in the first phase were used for catering, leisure and entertainment.

Compared with landmark square, Vanke purple and land one avenue, the 170 thousand square meter commercial building of Humen international shopping center no longer belongs to supporting role, but is in the leading role. According to the developers, there are many types of projects, including clothing brand headquarters, big Rand mart, hotels, office buildings, iMax movie theaters, general merchandise stores and so on. The clothing brand headquarters base area is 30 thousand square meters, the berth size is 20 to 120 square meters, has the clothing brand display, the wholesale and the retail function.

The above 4 items, despite their respective characteristics, have a common feature. They are different from the professional markets that blossom everywhere in Humen. They are no longer purely used for wholesale of clothing and their accessories and accessories, but serve daily life and have the smell of human fireworks.

These commercial areas add up to 400 thousand square meters. They are huge and magnificent.

The brilliance of professional wholesale market

In the early days of reform and opening up, the clothes smuggled from Hongkong and Shenzhen secretly appeared on the street stalls beside Humen's Zhixin Park, which constituted the original clothing market in Humen.

In 1992, the first large-scale professional clothing wholesale market in Humen -- Fu Min fashion city launched, opened the curtain of the construction of Humen professional clothing wholesale market.

"One son is settled, the whole is alive." A large number of garment wholesale professional markets have sprung up following the fashion city of Fu Min, the Yellow River fashion city and Tai Ying fashion city.

According to the official website of Humen town government, there are 22 large-scale professional clothing wholesale stores in Humen and more than 10000 shops, with an area of about 300000 square meters. In addition, there are 9 wholesale markets for all kinds of fabrics and accessories, forming a square kilometers of cloth and accessories sales wholesale gathering area.

The development of clothing wholesale commercial real estate has led to the development of garment manufacturing industry. There are more than 5000 registered trademarks of Humen garment enterprises at home and abroad, and more than 80 brands such as YISHION and Song Ying have emerged. Humen has become a representative of southern style clothing and has won the honor of famous Chinese clothing towns and famous Chinese women's clothing. Humen is also based on the clothing industry and embarked on the fast track of wealth.

You can't hang all the clothes on a tree.

Economics has the law of diminishing marginal effect, and the wholesale market of clothing in Humen is also hard to get away from the rule. In recent years, with the rapid growth of the wholesale market of clothing, the competition between markets is becoming more and more intense. At the same time, Humen's garment industry is also facing challenges from other cities, so some new business projects are hard to get involved in wholesale clothing business.

The twin towns of Fumin clothing are the representatives. Despite the fact that Humen's clothing wholesale market pioneers - the professional team of Fu Min clothing service company, it is still difficult to escape from the fate of being in despair.

According to the online promotion information of the project, the total construction area is about 300 thousand square meters, of which 1 to fifth floors are commercial, sixth to twentieth floors are office buildings and Traders Hotel.

According to people familiar with the matter, the project started in 2007, began selling shops in 2008, and started business in May 2009, but the investment effect was not satisfactory. In 2009, a large number of businesses had taken place. At present, most of the buildings are vacant, and the opening hours are delayed.

There is a new project near the twin city of fuming clothing, with a construction area of 55 thousand square meters, of which 15 thousand square meters are commercial buildings. Due to the reasons of attracting customers, the market positioning has been changed for two times. The clothing wholesale market has been adjusted primarily to push women's and children's products at the outset, and later to the shoe leather wholesale center.

With these lessons learned, this year's commercial projects in the market are no longer hung on the tree of wholesale clothing, and many of them have shifted to commercial types that serve everyday life.

With the development of Guangzhou Shenzhen Hong Kong high-speed rail, Guangzhou Guangzhou deep urban rail, R2 line light rail and Guangzhou Shenzhen Expressway along the Yangtze River, Humen, as a housing depressions, is considered attractive to its customers. For a time, capital competition for daily life commercial real estate, 400 thousand square meters massive concentrated attack city.

Bear in mind the warning of Guangzhou Tianhe City Department Store in Humen

Humen is famous for its prosperity.

In 2010, Humen's GDP reached 28 billion 520 million yuan, and the total economic volume was comparable to some prefecture level cities in the mainland. It accommodated 638 thousand of the permanent population in 178.5 square kilometres of land, and accumulated wealth and density of people in Humen.

Humen is also situated between the Guangzhou Shenzhen Economic Corridor and the two metropolis. All of this seems to point to a conclusion: the business sector here has a bright future.

But past experience has added a question mark to this conclusion.

As early as May 1, 2004, the Humen pedestrian mall began to open to the outside world with a volume of 90 thousand square meters. Unlike other commercial real estate wholesaling businesses, this project is a new way of doing retail business.

The project is located in Tai Sha Road in downtown Humen. It covers an area of 30 thousand square meters. The main building is arcade, with 4 storeys. It can be compared with Guangzhou's "up and down nine" pedestrian street. It is positioned as a shopping mall with shopping, leisure, entertainment and dining as a whole.

The next year, the project also held the Tianhe City Department Store in Guangzhou. Tianhe Humen store, which has an area of 13 thousand square meters, opened in October of that year. However, it did not last long, and in less than 2 years, Tianhe City said in July 2007 that it had already left Humen pedestrian street.

After the Tianhe City is gone, the scenery of Humen pedestrian street is no longer. Nowadays, there are only 1 floors and first floors, and the businessmen are abundant, the popularity is exuberant, and the second, third, fourth layers of shops are vacant.

At that time, the birth of Humen pedestrian street, the Tianhe City's entry, is also a businessman to see Humen's strong economic strength and dense flow of people, but the result is that the ideal is very plentiful, the reality is too skinny.

The reasons for the double failure of Humen pedestrian street and Tianhe City are closely related to the special consumption situation of Humen. Humen has 500 thousand of the floating population and about 100000 of the registered population. The population structure is upside down, and the gap between the rich and the poor is huge. Most of the migrant workers are financially strapped, and their purchasing power is not strong enough. They demand little for high-end commercial centers. Local people are rich in money, but they like to spend money in Shenzhen or Hongkong. Some even buy a bottle of shampoo and run to Hongkong. They can't see Humen's local commercial center.

This situation still exists in today's Humen, which is undoubtedly a challenge to the new commercial body.

However, Xiao Hao, marketing director of Humen International Shopping Center, is full of confidence. He said: "other projects, I dare not say. Our project is in the very central position. There are many residential projects around the neighborhood. There are consumer groups. We believe that the project can cater for the needs and achieve profitability.