China International Home Textile Shows "Smile Curve"

In from August 29 to 30, 2011, the seventeenth China International Home Textiles and accessories (Qiu Dong) fair, jointly sponsored by the China Household Textile Industry Association, China International Trade Promotion Committee textile industry branch and Frankfurt Exhibition (Hongkong) Co., will be held in Shanghai New International Expo Center.

This is the first large-scale launching of the brand of Chinese textile enterprises in the year of the opening of the 12th Five-Year plan. Under this strong industry background, the performance of home textile brand will be more innovative and pioneering.

The exhibition area of 126500 square meters, is the most recent exhibition, an increase of 1 more than last year.

The pavilion is W1-W2 as the international bedding brand hall, W3-W4 as the domestic bed brand hall, E1-E6 will display curtain fabric products, and E7 is the home accessories Museum.

Expand commerce

China International Home Textiles and accessories (Qiu Dong) exposition is the second international professional textile exhibition.

This year, more than 1100 well-known home textile enterprises from 27 countries and regions will shine brilliantly at the exhibition.

For example, the Sistema Moda Italia in Italy, the Home Fashion Products Association in the United States, the Malaysia Textile Manufacturers Association, the Taiwan weaving industry association, and Brazil, Korea, Pakistan and other countries and regions will participate in the exhibition. Among them, Greece, Italy and Spain are the first international exhibition in the home textile exhibition, which will bring more distinctive and fresh products.

In addition, China International Home Textiles and accessories (Qiu Dong) exposition as Asia Home Textiles procurement

As far as domestic brands are concerned, this year's three major listed companies -- Luo Lai, Fu Anna and Meng Jie gather together for exhibitions. Besides, famous domestic textile brands such as dream LAN, VICCO, mercury, Bo Yang, Alan, Dai Funi and red bean are all there.

Sao, Tianxiang and other functional core brand will display low carbon, environmentally friendly functional bedding products.

Channel services

Every year, tens of thousands of professional spectators have been leading the China International Home Textile Exhibition.

Why can we attract a large number of professional audiences?

The answer given by the organizers is that the exhibition also needs to make a brand, make influential exhibitions, and provide valuable services to the audience.

China International Home Textile Exhibition attaches great importance to trade audiences, and has visited various professional markets before the exhibition. Many wholesalers, retailers and domestic and foreign traders are invited to participate in the exhibition.

This initiative has opened up sales channels for brands, and has also provided a better source of supply for the channel, while providing more choices.

Secondly, based on the positioning of the exhibition, the exhibitors are screened to ensure the quality of the exhibition.

The China international home textile exhibition is the fashion vane of the home textile industry. Exhibitors must be representative and can lead the fashion trend and set up an example of the industry so that the audience can understand the trend of fashion and the latest consumption concept.

A good exhibition has a large amount of information, a high concentration of resources, a wealth of information, inspirations from designers and researchers, and professional enough to guide the industry to actively explore the direction of development in terms of channel innovation and market innovation.

Every year, the home textile exhibition set up the intangible cultural heritage exhibition area, the popular trend release area and the design competition exhibition area, which is to guide the cultural construction of the brand and inspire the design inspiration.

This year, the exhibition expanded the area of the intangible cultural heritage exhibition area to 400 square meters, hoping that the home textile industry could inherit traditional culture and combine tradition and modernity.

Since last year, the exhibition has begun to guide exhibitors to save energy and reduce emissions.

Many enterprises responded in succession, decorated with environmental protection materials, and even used the exhibition props two times.

This year, the exhibition also advocates low-carbon economy and environmental protection, making the China international home textile exhibition a truly green exhibition.

In the next 5 years, the home textile industry still has great room for development and will grow at two digits.

Moreover, 12th Five-Year is the stage of consumption growth and upgrading to consumption, which means that consumers will have greater and higher demand for products.

In this regard, the exhibition further improved the home textile industry chain, in-depth cross-border concept, extended the scope of product management, the concept of home textiles really landed.

The exhibition has launched more products such as wallpaper, home textile accessories, etc., using E7 to display a home decoration product, extending from home textiles to large household.

The development of China International Home Textiles and Accessories Expo has witnessed the whole process of the booming development of China's home textiles industry, and has provided an important commercial and trade platform, channel development platform and fashion inspiration platform for home textile enterprises.

Many home textile enterprises have gradually stepped onto the stage of domestic and foreign trade through this exhibition.