The Original &Nbsp Of Clothing Industry; The Significance Of Design

Recently, as China clothing The original BNC China original design concept store signed a contract with a fashion design major and hired him as the first signing designer. On the face of it, this is a common signing. If you think deeply, the highlight of the event is the recognition of original design. This is of great significance to the original design of Chinese clothing.

It is not only professionals who value the original design of clothing. For many consumers, the charm of original design is not lost to mature brands. On a well-known website in China, there is an online shopping platform specially designed for original clothing brands, and sales of original brand clothing are considerable. Online shopping buyers also show great interest and acceptance in the original design of clothes. One buyer commented that the best thing to realize is the intention of design and the feeling of being different. In Hangzhou women's wear, there are also many original brand images, from imitation of existing brands to self created brand features, from purchasing others products to having their own designers and factories. Nowadays, many Hangzhou women's wear brands have been familiar with people, and original designs are the labels and ongoing advantages of these brands.

For China's clothing industry, what kind of design can add to clothing? function And charm, how to design closer to consumers, it is all about whether clothes can be recognized and have vitality. There is no doubt that reference and imitation can not be regarded as real design. According to the professional explanation, original design is not a simple improvement and upgrading of the established state, nor is it merely an annotation for the existing existence. At the same time, the original design is not only a form of breakout performance, nor is the exaggeration and variation of the pioneer idea. The original design should show the breath of life after breaking the inherent classic interface, showing some neglected experience. In addition, the original design can not only stay in the design itself, and then the United States and the pure art of design should serve the market and the public, which is the meaning of design. For the existence of the market, designed for the audience, otherwise good design will become a tree without a source of water.

Fortunately, some garment enterprises have also begun to attach importance to original design. A clothing company official said that originality is not what we used to think is "emphasizing content and expressing light", "emphasizing art and reducing the market". It will also promote brand value added in cultural creativity, product development and style innovation. In addition, many enterprises focus on originality not only for immediate interests, but more often than not, original design means laying a solid foundation for the brand design.

Looking back at BNC's original design concept store, we can see that we have been emphasizing the importance of design to the garment industry for many years, and Chinese designers have never slowed down in this road of original design which is not smooth. In the Sanlitun BNC China original design concept store in Beijing fashion landmark, more than 150 works of original designers in China attract consumers. With the help of BNC China's original design concept store, "China design" as a business concept has a higher degree of concern than before. It is understood that many original designers have set up their own stores, original design is not only a concept, it has brought the "visible" interests and "invisible" potential to the garment industry. Now, thanks to network With the continuous improvement of channel advantages and design talents and the continuous easing and optimization of the original environment, we have reason to believe that the original design will usher in a broader development space in the field of clothing.