Brand Bigwigs Are Involved In High Priced Children's Clothing &Nbsp, And Products With High Quality And Low Price Are Still Few.

"Nowadays, the daily necessities of children's clothing are becoming more and more expensive. famous brand Children's clothing occupies a prominent position in the shopping mall, a D&G cotton for children. Dress It needs more than 800 yuan, 2000 yuan for jeans and more than 3000 yuan for Dior's sweater, "Ms. Wang, who is about to go to kindergarten in the kindergarten, has been more upset recently. She has visited a children's clothing market, and the price has made her call it" eat. " however clothing Low priced children's clothing in the wholesale market is afraid to buy, whether the materials are qualified, whether the clothing is printed and dyeing is environmentally friendly, and whether the dress design is safe or not, all kinds of factors are worrying her.

In fact, in real life, there are many parents who are equally troubled by Ms. Wang. As children grow up, more and more consumer goods such as clothing, educational supplies, toys and so on are needed, but their prices are more and more alarming.

Big business "small business"

According to statistics, there are now more than 300 million children in China. The annual consumption of children's clothing is about more than 700 million. Nowadays, the aging of the population is gradually emerging, showing the situation of young and old. One industry insider told the author: "despite the current economic downturn, the consumption budget of high consumption groups for their children has not been reduced. Many big brand clothing sales are not large, but sales are at the forefront. Then I learned from my visit that a set of children's summer wear is less than 1000 yuan, and there are more than four thousand or five thousand yuan, and some of the small girls are also in the "Taobao" of the big children's clothing area. A salesperson of a large brand counter told the author: "now the sales are summer wear, and the single piece clothes are about 2000 yuan. What is really expensive is winter clothes. A whole set of down to 10000 yuan is common, and the sales volume is also good. After all, now a family is a child, parents always want to give them the best."

It is precisely these factors that make sure that many adult high-end clothing enterprises are eyeing the cake of children's clothing market. GUCCI, Dior, Armani's children's clothing stores have been stationed in Shanghai, Hangzhou, Nanjing and other regions, and the following brands will gradually penetrate into the children's wear market.

Where are children's products of high quality and low price?

Faced with the growing market for children's consumer goods, the citizens have also issued different voices. One view is that consumption is their own business. Buying or buying big name clothing products is related to their economic affordability. They should meet the needs of consumers at all levels. Another point of view is that children are in a long physical stage, and too expensive consumer goods are not worth buying. It is a waste. Teachers who have been engaged in preschool education for a long time think that too expensive clothes affect children's outdoor activities. Children are afraid of breaking clothes, and teachers do not want to send them out to play. At the same time, it also encourages children's psychological comparisons, forming a vain psychology, which is not conducive to children's growth. Parents should cultivate their children's right values from childhood. Luxury products are just a kind of external representation given by parents. They should use their own labor to create a happy life.

In fact, in developed countries, the big name children's clothing is not the only choice for parents. For example, BTkids, a children's clothing company in the United States, is not only fashionable but also qualified. Parents can rest assured that they can buy it. The parity children's clothing is quite different in China, either in the wholesale market or in the small workshop with the famous brand, neither of which meets the quality and environmental standards of children's clothing. Of course, there are also some children's garments manufactured by some enterprises in China, which meet the requirements of all aspects. But because there are no good sales channels, and all the expenses needed to enter the shopping mall, the price has risen a lot, and it is almost the same as that of the big brand children's clothing.

We look forward to the good quality and inexpensive children's products, instead of thousands of luxury products, to solve the problem of children's products market, not only requires the efforts of enterprises, but also needs the support from all aspects of the government's policies, so that every child can have a healthy and happy childhood.