CISMA2011 Marketing Innovation

Over twenty years of CISMA have witnessed several changes in the industry. At the same time, the exhibition itself has been trying hard to change and innovate. CISMA2011 has made great efforts in marketing. "One minute on the stage and ten years on the stage", let's see how the Chinese sewing machinery association hosted this effort.

　　 Interactive marketing Production and marketing joint operation

As the most authoritative Association in China's apparel industry, China clothing association has been a supporting unit of CISMA. In addition to the China clothing association, the CISMA organizers, the China Sewing Machinery Association and Guangdong, Zhejiang, Jiangsu, Shandong, Henan, Hubei, Sichuan and other places, have also formed good upstream and downstream cooperative relations.

As an excellent brand exhibition in the clothing equipment industry, CISMA, a one-stop equipment procurement platform, has been promoted by many garment associations as a service to members. At present, the host is expanding and deepening its contacts and cooperation with other downstream industry associations and senior media. Through the interaction in the industrial chain, the CISMA information can be delivered to the downstream industry in time. At the same time, the requirements for changing and upgrading of downstream industries are also fed back to exhibitors.

In addition to the clothing industry, shoes, hats, bags, toys and other fields, the demand for sewing machinery is increasing in the fields of health care, automobile interior decoration and new cloth art. The exhibition will intensify its display on this aspect.

Of course, the production and marketing chain of sewing equipment industry can not be ignored. This year, the organizers joined hands with Guangdong, Fujian, Jiangsu, Yiwu and other local chamber of Commerce and 2010 Top 50 sewing equipment dealers to jointly invite end customers, clothing manufacturers, to visit the exhibition. Dealers can take advantage of this opportunity to introduce the latest trends and cutting-edge technologies to users, help customers understand the development of the industry, and select products that meet the needs. This is also a joint development of production and marketing to promote a win-win development of the industry brand.

　　 network marketing Good business platform.

Under the environment of Internet marketing and e-commerce, CISMA brand should be disseminated at a wider level and understood and accepted by more customers. It is also an essential step to do well in network marketing.

This year, there will be a special group of buyers in the exhibition: Alibaba buyers. As we all know, Alibaba has an unparalleled advantage in the construction of business platform for small and medium-sized enterprises, especially in the apparel industry. What CISMA needs is not only the participation of famous garment enterprises, but also the companies that do not know how to make OEM. Many of these enterprises are "diving" in the Alibaba, orders, shipments, and the exhibition's tentacles sometimes fail to reach. Based on the imbalance of resources, the organizers decided to cooperate with Alibaba. Alibaba takes CISMA as an excellent exhibition platform, recommends all garment production members, serves as members, and organizes visiting members to visit a buyer group. CISMA provides a service area for Alibaba buyers. In addition, Alibaba will set up the CISMA thematic page on its website, and place CISMA LOGO links in stages in the clothing, raw materials and machinery industries.

　　 Knowledge marketing Attracting advanced talents

In recent years, China Sewing Machinery Association has actively contacted and communicated with the relevant institutions, and made sewing machinery as a new type of precision machinery and equipment manufacturing industry to promote the school again. In particular, at present, the rapid development of sewing machine electrical control technology and the combination of mechanical and electromechanical technology make many schools begin to understand and attach importance to the technological development and research in the field of sewing machinery. The combination of industry, University and research has greatly accelerated the pace of development of the industry.

Taking Beijing Technology and Business University as an example, this year's mechanical and electronic engineering specialty has set up the direction of "sewing machine mechanical and electrical system design" and "sewing machine noise measurement and analysis" this year, which is of great significance for training high-end research talents in the field of sewing machinery with solid foundation. In addition, the association and University of Science and Technology Beijing, Zhejiang Textile and Fashion College, Zhejiang mechanical and electrical vocational and technical school, Guangdong light industry vocational technical school are also developing and exploring different forms and different degrees of cooperation.

CISMA2011, the organizers also invited these schools to organize students to visit. CISMA is a microcosm of the development of the industry, reflecting all aspects of the industry, especially for the centralized display of cutting-edge technology, which is a rare learning opportunity for students. For the association, this is the best platform for colleges and universities to introduce the industry, attracting more people to pay attention to and invest in this industry.

　　 Cultural marketing Let people fall in love with sewing.

When clothing is no longer just a tool to keep warm and warm, but a means and method to embody aesthetics, taste and style, sewing clothes should not be simply referred to as processing procedures, but a process embodying beauty, creating beauty and innovating beauty.

At present, the demand for clothing products is getting higher and higher. Sewing equipment will constantly improve, develop new functions and new processes, and try to satisfy people's endless imagination of clothing design. The ever-changing styles of clothing reflect a concept: the individualized demand of clothing consumers. And sewing or processing clothing by oneself is the outstanding expression of this personalized demand.

At the CISMA2011 exhibition site, viewers will see the exhibition area of sewing art. The latest household machines and sewing machines will be displayed here. And there will be relevant technical personnel at the scene to show the process and skills of cloth production, and truly deduce the vivid process of "wonderful hands and raw flowers". Especially when you see things that belong to you alone, such as your own photos, appear on your clothes or backpacks, you must be very impressed by the rapid progress of sewing culture.