Management Of Female Shop Assistants

According to the World Bank statistics, the total income of women will reach US $18 trillion by 2014, while the annual consumption expenditure of women will reach US $28 trillion.

Men earn money and daughters spend money.

The Economist magazine even used the "women's economy" to describe the contribution of global women to economic development.

Economists have even described the lingo economic term, the cheap product preference trend, as an interesting and interesting "lipstick effect" as a wind direction indicator for the great depression.

Marketing experts in Taiwan shouted: "the era of marketing has arrived.

Don't understand women, stay away from marketing! "

Some people say that women only love bargains and are extremely sensitive to prices, all of them are bargain hunting masters.

Do you know that the study of consumer psychology shows that once women are stimulated by external stimuli and become interested in goods or services, they will be swept away by a strong desire to buy, without hesitation in emptying their wallets.

Especially after 80 and 90 women, one has the ability of consuming cognition, two has the ability to consume and three has the ability of digestion and consumption. Almost everyone Jocie Guo, who shows off their wealth, has become the main force leading the consumption fashion.

Men of the same age can hardly see their backs.

In our country, expanding domestic demand and stimulating women's customers are cost effective.

However, how many of our chain retailers, our chain store managers, understand women's consumption needs, and how much women consume psychology and behavior?

Whether it's an electrical shop or something.

If you pay attention to the observation, walk into a store casually, you can tell that the store manager is a female store manager in a woman's heap or a male shopkeeper in her daughter's country.

No exception, a store based on women's perspective can give people a good impression of variety and cleanliness. At the same time, almost no exception, you will find that the shop manager is a female store manager rather than a rough male manager.

If you observe carefully, almost all department stores, electrical appliances stores and supermarket stores.

Indeed, my claim is extreme.

However, we must be clear that it is more difficult to be a man than to be a woman, but to be a successful woman is more difficult.

Therefore, when the mood is happy and the salary goes up, bring your girlfriends and lead your husband, go shopping around and go crazy, and reward yourself with shopping. By dispel the depressed mood and relieve the emotional pressure, it is the nature of women as a store customer.

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However, our female salesmen and shop assistants can only look at the other women when they are revelry, and look at them warmly.

However, in most cases, the shopkeeper of a chain store or shop assistants can not have the chance to accompany their children on weekends.

During the break, children went to school and their families went to work. They became cleaning homes and becoming "Housewives" of housewives.

From this point of view, the female shopkeeper, the salesgirl is not a good mother, nor a good wife, nor a good daughter.

In my opinion, empathy is the first step to do well in store sales, customer service and staff management.

The so-called empathy is to compare the heart with the heart, and do not impose on others what others do not want.

So, as a manager of a store, if you are a male, please be considerate of your female subordinates like a considerate wife. If you are a woman, be sure to put yourself in the shoes of women's subordinates on the basis of your own position.

Our men are really simple animals, but women are not.

They are very sensitive and sentimental, so they are superior to men in terms of female customers, while in detail service, they are more ashamed of men.

However, as a male manager, have you ever thought about the issue of women's cycle? If not, you have been dereliction of duty. If so, have you compiled a physiological cycle card for your female employees? During their physiological cycle, especially in the third week of the luteal phase, due to the continuous increase of luteinizing hormone and the fluctuation of estrogen, causing blood flow to increase, body temperature rise, mental state instability, when nervous anxiety occurs, try to understand and not to blame.

Female customers are the most valuable asset of a store, while female shop assistants are the most valuable asset.

If you can care for your female saleswoman like your mother, then you will be a good shop assistant who is not inferior to a female store manager. You will also be a "hot pursuit" for female customers.

On the contrary, you will fall into the management dilemma of "no matter what you can do or not manage", and you will fall into a vicious circle of customers leaving you unrelentlessly.

De Ping Si: a master of shop operation guidance in Japan's home appliance industry, has worked for thirty-three years and enjoys the reputation of head coach of Japan's home appliance industry, CCCA chief foreign consultant.

Horita Taehee: Director of management consulting office of, the only expert in Japanese circulation industry who has obtained the qualification as a dealer at the Japanese industrial and commercial conference level, has served as vice minister of store operation of a Japanese household appliance chain giant, and CCCA specially invited foreign consultant.

Duan wood: the national consumer electronics channel alliance secretary general, home electrical industry observers, has long been engaged in home appliances circulation market research and overseas intelligence compilation and so on.