Chongqing Clothing Boss "Burglar" &Nbsp; Autumn Clothes Listed A Month Later.

In the past few years or even more than ten years, Chongqing garments, which imitate the survival of Guangdong and Fujian, have become the targets of the market in Hangzhou, Wuhan and other places. Many wholesalers in the domestic market have changed their way to Chongqing, and began to imitate and sell Chongqing garments.

Phenomenon: today's new model, imitation goods will be on shelves tomorrow.

When it comes to the autumn market and the reception of new customers from all over the country, Huang Mingwei, who has been in the clothing business for 20 years in Chaotianmen, has recently compared the customers who speak Putonghua. Be vigilant Because many customers who speak Putonghua are likely to be foreign counterparts. Huang Mingwei did it once. At the beginning of this year, a Mandarin speaking customer came to his Anji nya booth with a big black bag. Each new item bought 2 to 3 pieces of clothing. But I did not expect that on the second day, the Wuhan Hanzheng Street market came out with the same style, and the price was about 10%. Hangzhou Anji nyya dealer had to find out Huang boss to understand the situation.

Huang Mingwei said that the new clothing market in Chaotianmen is now imitated very quickly in the field. In the morning, the new market comes out in second days, and the market in Hangzhou, Wuhan and other places is available. New pattern On the shelves, these new clothes are not wholesale from Chaotianmen. They are all copycat versions. Chongqing style clothing And the price is cheaper than the Chongqing style clothing. {page_break}

Accounts: sales decreased by 8 in the peak season.

"The outdoor Shanzhai Chongqing style clothing is too destructive to us." Cheng Qifei, executive vice president of Yuzhong Association of Chongqing clothing association, said that one of his dresses was sold at a wholesale price of 150 yuan in Chongqing, but after being exported to Wuhan and Hangzhou, the wholesale price of the local market might be only 100 to 110 yuan.

What Cheng Qifei said Lethality It's not just about price. Yuzhong District Association Xie faction clothing association statistics, because the field Shanzhai Chongqing clothing is too strong, the original production peak season in May, many garment processing enterprises in our city had to stop production, compared with the same period, the wholesale market in the domestic market dropped by 80%.

Ye Shaohong, the top freight forwarding agent in Chongqing, who specializes in logistics delivery, has also confirmed that every day the air from Chaotianmen sends clothes to all parts of the country, including Beijing, Shenyang, Harbin, Zhengzhou, Hangzhou and so on. However, since May this year, business has not been as good as before, and shipments have been reduced a lot.

Inside: cottage production line, simple processing, low cost.

For a few years or even more than ten years, Chaotianmen garments, which rely on Shanzhai Guangdong goods and Fujian goods, have now become the target of others' imitation and pursuit.

For the killing power of Shanzhai clothing, Chaotianmen clothing bosses said that the raw and auxiliary materials for clothing in Hangzhou and Wuhan were very convenient to purchase, plus the small workshop assembly line operation, the processing mode was very simple, the cottage clothing came fast, and the price also had the advantage in the Qing Dynasty.

Trick: Chaotianmen boss four recruit "guard against theft"

In the autumn season, in order to prevent the design of the new clothes from being stolen, Chongqing style clothing owners have come up with four strategies to deal with the imitation.

First, from August onward, we will no longer hang the new items on the stalls. We will no longer pay the money on one hand, take the goods in one hand, implement the order system, and the customers need clothes. After seeing the samples, we need to place an order one to two months in advance, and then the factory will deliver the goods again. At the end of September, when the goods were sold out, the autumn garments would be on sale. That is to say, the people would buy autumn clothes at Chaotianmen Chongqing clothing city, probably by the end of September.

Second, raise the threshold for getting goods. Now, one item must take 10 sets of clothes, each large, medium, small, and 3 models, with a total of 12 pieces, and at least 120 pieces of clothes.

Third, find out the details of customers. In principle, a market in the provincial level will only find an agent.

Fourth, improve the style and brand gold content, the design should be more innovative and fashionable, making it more elaborate and difficult to imitate.

Depth: high salary "bottom" clothing talents excellent designers into millions of years.

Deng Yi, President of Chongqing garment and Apparel Association, said that when the financial crisis came in 2008, many coastal garment enterprises went bankrupt, and Chongqing garment enterprises took advantage of this opportunity to pay high salaries for "bottom up" and hire excellent designers and workers from the coastal areas to come to Chongqing. It is understood that at present, designers in Chongqing generally earn their salaries in accordance with the basic salary and commission method. Excellent designers can earn about 100000 yuan a month, excellent designers earn an annual income of millions of yuan, while on the coast, many excellent designers earn only 400 thousand to 500 thousand yuan a year.