Play COSPLAY&Nbsp; Make Clothes And Engage In Activities; The Guy Makes 2 Million.

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Cao Zhen, general manager of Chongqing Xu Rong Culture Communication Co., Ltd., at the age of 26, has already led more than 20 employees in the animation industry, earning more than 200 yuan a year.

"Animation industry sounds very small, but in Japan more than 100 million of the population 80% or even 90% people like anime, but in China, animation enthusiasts at least have tens of millions of people, I am very optimistic about this market."

Costume customization

Earn 2.3 million a year

In 2002, Cao Zhen was admitted to Sichuan Fine Art Institute.

After graduating from college, Cao Zhen set up a company, not to do animation design and games, only for animation enthusiasts.

"Now the company has a cartoon workshop specially designed for customers to customize COSPLAY clothing, from design to production is built by ourselves, and is also very popular in the circle."

Cao Zhen said that they order about 1 to $300, 000 each year in the clothing custom market. "Many people think this is very profitable. In fact, our net profit is only about 30%, which is expensive in terms of labor cost, and a Transformers suit needs to be done for more than 1 months."

Publication magazine

Creating "Xin Wei" in the animation industry

Now, Cao Zhen also takes care of a cartoon magazine named "toppu". "Unlike ordinary anime magazines, our audience is COSPLAY enthusiasts. The contents are mainly the activities and modeling pictures of each COSPLAY, which are similar to" fashion Wei "and other fashion magazines. It takes people as the main body and brings the latest consultation and information to readers.

Cao Zhen said that the content of this publication is mainly obtained by the company's own filming and Internet manuscripts. At this stage, the content of the magazine is mainly provided by Cao Zhen's team, and a partner is responsible for printing and distribution.

"This magazine can be said to be the first COSPLAY professional magazine in China, priced at 32 yuan, mainly relying on the issue of making money, the current circulation has achieved 20 thousand copies."

Cao Zhen said that an electronic magazine similar to "Tuo Pu Zhi" is currently distributed on the Internet. In the next one or two years, his focus will be placed in magazines. "We are planning to make a revision from bimonthly to a monthly magazine. In the future, we should strive to break through the circulation of 100 thousand copies per issue."

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Hosting Animation Festival

Annual income 2 million

Recently, Cao was busy planning the third China Western Animation Culture Festival to be held in Chongqing during the eleven this year.

"From the first session, we are the contractors of the animation festival. This year is third years."

Cao Zhen said: "we also have innovations this year. We will invite Japanese first-rate anime singers and domestic first-class cartoonists to sign on the spot, believing that the number of tourists will be high."

Most of Cao Zhen's company's income still depends on the Western Animation Festival, animation Carnival and other activities.

"Animation Festival has commercial sponsorship and ticket revenue. The carnival is small, and it has three or four regular activities in Chongqing every year, but it can still make profits."

Cao Zhen disclosed that now the company can generate more than 200 yuan a year.

Plan to introduce investment

Building first-class service

Cao Zhen is not satisfied with the status quo. He is looking forward to change. He is looking forward to becoming bigger and stronger. "I plan to introduce investment and enlarge the plate, like garment customization, which can also produce in batches, improve production efficiency and promote investment."

Now, Cao Zhen's "Tupu Zhi" is working with another company, which is printed and issued by the other party.

Cao Zhen admitted that he had lost many initiatives.

"With funds, I can bring back the printing and distribution of magazines myself, and China has tens of millions of animation enthusiasts. It is not difficult to make millions of publications."

In addition, Cao Zhen also plans to increase the promotion of his own animation website.

"Now domestic animation enthusiasts are concentrated between 11 and 30 years old, some of them have a certain spending power, and the website has gradually explored its own profit model, doing B2C, engaging in sales and services of animation peripheral products."

Cao Zhen said he is optimistic about this road and will go on unswervingly.