Dress Up And Dance: Grasp The Fast Growing Opportunities Of China'S Fashion Market

The report shows that China's fashion market has expanded two times over the past 10 years, and the market size in 2010 has reached 400 billion yuan, which is expected to be 10% years in the next 10 years.

The report shows that in the next 10 years, many high consumption groups will live in inland or smaller cities.

In 2010, smaller cities constituted about 50% of the fashion market. By 2020, 2/3's middle-income class and wealthy consumers will live in four to seven tier cities, and will occupy 60% of the overall growth of the fashion market. For enterprises, this means that the share of interests will be more dispersed.

According to the survey, according to the survey results, if the clothing of medium and high price is to achieve 80% coverage in the market, enterprises need to enter 462 cities. By 2020, in order to maintain the same market coverage, enterprises will need to enter 568 cities.

In this regard, the Boston consultation recommends that the key to the formulation of new strategies for China's garment enterprises will be to assess the opportunities for providing services to smaller cities, and to identify consumers owned by their brands and should have them.

"For fashion companies, the key to winning in the past is to have a" big "brand, low-cost supply chain and the ability to develop retail business rapidly through franchising.

According to the introduction, Boston consulted the research report was interviewed over 5000 and 14~45 year old consumers in different regions and tier cities.

Boston consulting company (BCG) is a global management consulting firm founded in 1963 and now has 74 offices in 42 countries worldwide.