Who Knows Man'S Heart? How To Increase Sales Of Men'S Clothing Stores

Men are becoming more and more concerned. Be dressed in Not only in terms of quality and brand positioning, but also on the styles and colors of different occasions, they are more willing to wear different clothes on different occasions, and how to dress their personalities in informal occasions such as work, personality and dining. These are increasingly becoming the dress problems that business people consider.
"Men are loyal. Shopping in stores also tends to be planned and targeted. Women moved from the brand to that brand, relying on the outside world to judge the fashion trend and change to "taste". When a man walks into a clothing store, he usually spends more money, because they often buy for the needs of the whole season. They will not treat shopping as a temporary pastime like women do. The original Gucci designer TomFord launched the same name at the beginning of the year. Men's wear Brand name.

Men are becoming more and more concerned about wearing, not only in terms of quality and brand positioning, but also on different occasions and styles and colors. They are more willing to wear different clothes on different occasions, how to wear their clothes in the informal occasions such as how to wear a job, lose their individuality, and have dinner parties. These are increasingly becoming the dress problems that business people consider.

Male Shopping Psychology

For men, everything revolves around practical needs. "If a man wants to buy something, it's because they really need something like that," says Lucas Ossendrijver, the men's wear designer of the French brand Lanvin. And Ossendrijver also has a clear understanding of his own design. He said, "I am not designing a form. I am just designing a single product. These items should be very special and match the price they jointly support. This is not about the price of an overall equipment, but for the quality of individual parts.

David Walker Smith, Selfridges's creative director of men's clothing, thinks that men are "schizophrenic shoppers". Men will be cautious about buying a suit in the first week, but they will not think about it any more, but next week they may run into the shop to buy accessories. This is the excitement of doing men's clothing business. We always have to think about the economic situation and think about men's psychology. Every single man's product is the survival of the fittest.

So how do we understand the psychology of buying menswear guests? Guo Min, a founder of thousand shops, believes that the life of Chinese men is actually very dependent on family help. Now many men, including those with status and status, are all so, and do not know how to shop. For men who like men, they can buy two times or even N times as long as they look at the right eye.

Men do not look at the eye at a glance and do not look at second eyes. This makes men miss many goods that are not gorgeous but durable, and men will buy brands themselves or pay attention to them.

Women's decision power is greater.

The survey shows that men's purchasers, men's purchase rights are relatively small, the key figures are women - a person who does not need to consume men's clothing for life. Most men do not have many opinions when buying clothes. Some people are sensitive to price. Some people are obsessed with brands. Others are very fussy about fabric and quality.

In terms of dress aesthetics, 90% of men would think that women are more aesthetically dressed, so they will rely more on their wives or girlfriends' choices when they buy.

Men wear clothes on the one hand is the need for social interaction, but privately will be more willing to show themselves as props to the opposite sex. They say that women are pleased with themselves. In fact, men will express themselves in order to please the opposite sex. Therefore, only one of the clothes is good or bad. In this regard, the author has seen too many men prefer to listen to women's shopping guide recommendation, do not believe in their own vision.

After 60 or 70, most men do not care much about their appearance (compared to 80, 90 boys are more concerned about their appearance). They do not have much enthusiasm for clothes. Instead, women are gifted in this field. When they look at their faces, they will not forget the appearance of their other half, especially after marriage.

Even in love, most men are obediently obedient. If she says yes or no, if she doesn't like it, it's not good either. Therefore, if a woman accompanying a man is very strong minded or very strong, shopping guide can only guide women's preferences.

Since the purchase right of men's clothing is in the hands of women, how to play the "happy women's war" becomes the core of clothing marketing. To this end, Guo Min has provided 6 major experiences in his own practical battle. First, the rest area must be based on women's preferences, and remove the ashtray and replace fruits and delicious chocolates, snacks, sweets and so on. If you keep the ashtray, you can also put a box of ladies' cigarettes on the side. Second, reading books in the rest area should also put more women's books. The general purpose is to keep women as much as possible, so that men who have the same time have enough time to try on clothes and increase the success rate of transactions. Third, the focus of shopping guide should be transferred to women. The use of compliments of "praise" and "identity" to do well in the relationship between shopping guide and general decision makers is not far away. Fourth, it is emphasized that when a man is accompanied by a woman, don't groom your sweet words to the man, otherwise you will finish playing. If there are many beauties, there are many good words to speak of. Fifth, women are sensual animals. Therefore, when establishing VIP files, we must pay special attention to leaving women's data. Her materials are much more useful than men's. for example, a woman can be moved more easily than a man by greeting telephone calls. Sixth, women are the best advertising windows in the world, so long as she is satisfied, one pass ten, ten Chuan hundred...... And it's free, so men's clothing enterprises should pay enough attention to women.

Men's shopping guide is more important.

A friend who has been in charge of the famous men's wear brand store for many years said that women buy more clothes for men, and men and women buy clothes more frequently. If a man comes to a store, if he guides the shopping properly, men will absolutely pay for their pockets. The more bright the shopping guide is, the worse the business will be, and the reason is that the shopping guide is too cold, and the effect is not very good after changing the affinity shopping guide. The more the beauty in the shop, the worse the business. After careful observation, he found that the lady who accompanied the men to buy clothes was found to be a dangerous area once they found that there were beautiful women in the shop. Now that they are dangerous areas, the sooner they leave, the better.

It is said that three women, one play, and one woman team are relatively hard to manage. As the saying goes, men and women do not work hard together, can fully coordinate the work atmosphere of the store. Guo Min thinks men's shopping guide is "more professional" than "beautiful". Men's shopping guide men have more advantages than women. It is said that the market of women's heart needle is as changeable as that of a woman's heart, but a brand can always sail in the sea of market if it grasped the heart of a woman. If conditions permit, the male guide for 1~2's appearance will be recruited. One is "eye enhancement". The two is that it can take part in the fitting model and do a good job for women shopping.

Men and women buying commodity probability

The probability of a man coming to a store is about 20%.

The shopping chance for men is about 5%, and most of them are under the age of 25.

The risk of shopping with a lady (or a lady with a man) is about 60%.

The chance of shopping alone is about 10%.

The shopping rate for women is about 5%.

Men and women have a large group of shops to shop at a rate of about 5%, and the lowest turnover rate.