B2C'S Commission Campaign

Recently, all guests will take it.

According to the "China B2C online retailer Top30 list" published in 2010 by IARI, the sales volume of fifth is 1 billion 850 million, while that of dream bazaar is sixteenth, and the annual sales of 2010 are 250 million. The sales gap between the two sides is very large.

However, some analysts believe that dream Bazar just got a new round of financing, the opportunity to challenge everyone, expand publicity.

Reducing customer commissions: an inevitable choice for e-commerce enterprises to develop to a certain stage

In fact, there has been a period of time for customers to reduce their commission. According to the bulletin of the fan network alliance, "from 05 to 01 2011, the VANCL Commission will be adjusted as follows: the non special cases in ordinary accounts can be commissions and adjusted to 10%."

It is worth noting that according to the relevant reports, van customer's commitment to the webmaster, the sales of 2011 is expected to be about 5 times that of 2010. After the adjustment of the Commission, the revenue of each webmaster will continue to grow and higher than 2010.

First of all, reducing Commission is a normal phenomenon in the development of e-commerce.

For example, Dangdang, a substantial increase in the Commission last year, such as Jingdong, the relative Commission is also very low.

In general, new enterprises will increase their commission because enterprises are low in terms of market share or brand awareness, so they need to attract online alliance through high commission and rely on online alliance to increase traffic and visibility.

And when the company already has a certain reputation and market share, relative to the network alliance is complementary, although the Commission is reduced, but the net alliance relies on it.

It is understood that today

At the same time, Internet Alliance is also a marketing way. If customers are developing to a certain stage, they may adjust their strategies in marketing proportion.

The reason for the reduction of commissions for all customers is that the development of fan's products has seen a rapid development over the years, and franchisees are coming in.

At the same time, due to the rapid development of CPI in China, the pressure of enterprises is increasing, and the cost of enterprises is also rising.

In order to reduce the economic pressure in the development process and reduce the commission rate, we can get more

Dream bazaar commissions to raise or borrow all guests' publicity.

In contrast, the dream bazaar, after the adjustment rate of Commission issued by everyone, the news immediately sent out, the dream bazaar's practice still has certain directivity.

But it can not be denied that they are also making corresponding adjustments for their own business strategy.

But in fact, for all guests and dream bazaar, the gap between them is relatively large, which may be far fetched from competition.

However, some people also said that the news of the dream bazaar Commission was highly targeted, and it was not ruled out that the dream bazaar was a "superordinate".

A few days ago, van ciclon and dream bazaar were listed on the news. It is reported that all customers have appointed CIC, Citigroup, Credit Suisse, Gao Shenghe, Morgan and Stanley 5 investment banks responsible for the company's listed pactions.

If all goes well, the company will be listed in the fourth quarter of this year and the amount of financing will be $1 billion.

It is also reported that dream Bazar plans to launch IPO on the NASDAQ Exchange by the end of this year, with a scale of about $150 million, and has Barclays, Deutsche Bank and Bank of America as underwriters.

At present, however,

However, the competition between fan and dream bazaar on the issue of commission rate can also be made.