Teach You To Grasp The Psychology Of Overweight Customers.

Along with people's material life level and taste With the improvement of capability, competition in garment market is becoming more and more intense. People who love beauty are all human beings. People who are overweight are hurt when choosing clothes. If the shopping guide can provide clothing for the obese guests collocation It can solve the headache problem for customers and win the best time to sell.

There are many problems to be noticed when the clothing store guides are matching the clothes to the fat customers.

1. lenient clothing Clothing with cards

Fat customers can't wear too baggy clothes, which makes the whole person look like a big pocket. Fit and a little loose is the principle of dressing for a fat person. In addition, if the customer is just a little overweight, the guide can recommend a jacket that fits perfectly, so that the jacket is cut very well so that it will not be messy when it is gird.

2. choose the right printing.

This year is the hot season for printing. Many fat customers also pay attention to printed clothing. When purchasing clothes to fat customers, the guide must choose the same color pattern. The printing should be neat and small. Those cluttered patterns and exaggerated, large and avant-garde prints can not be recommended to obese customers. Those dazzling printing can only emphasize the width of customers.

3. skirt recommendation

The skirt can cover the buttocks and thighs very well. The salesperson recommends that the fat customers should recommend the long skirt with a length over the width, which is very suitable for the shopping guide to recommend to the fat customer. Lengthening the line of sight can lengthen the proportion of the customer's figure. Short skirts with similar length and width can not be recommended to customers.

4. harmonious match

Remember: short + lower = high. Slender trousers and short blouses can produce slender effects. On the contrary, short + short = short. Short clothes will make you shorter.

5. the choice of collar and shoulder.

Fat customers are usually double chin, thick neck, appear neck is very short, so it is best to avoid too high collar, revealing the position of clavicle, preferably choose V collar, to stretch neck effect. It is best to wear a medium length and vertical feel with accessories, and the necklace should not be too small.

Shoulder design is very important. If the shoulders are empty, the shoulders will be wide. Therefore, it is best to choose clothes with shoulder and chest designs for obese customers. Besides, the shoulder clothing can soften the shoulders of customers.