Consumer Awareness Of Brand Awareness Awaits &Nbsp; Online "Sweep Away" Luxury Goods

Big brands are opening online stores. Are you willing to buy bargains on the Internet?

Zhang Jie, who was preparing to propose to his girlfriend, received his diamond ring on Baidu's cool days ago.

This ring is custom-made. He buys a naked drill. He can choose the favorite style of the ring shop in the shop. The storefront will be processed and delivered to the door.

Nowadays, consumers' online shopping habits have changed, they are not satisfied with buying daily necessities on the Internet, but like Zhang Jie, they are more and more fond of buying online.

Major shopping malls are selling high priced goods.

According to the press survey, at present, Taobao, Lok cool days, Jingdong, Dangdang, Amazon and other websites have increased the category of high priced goods, and even have launched a special luxury channel.

In particular, Taobao mall has entered more and more big names.

Le cool days also started selling Dior, CK, Hermes,

Fendi, Coach, Burberry, Armani, Gucci, Longchamp, Chanel and other luxury brands.

The responsible person of excellent network also told reporters that the volume of gold and jewellery and other high priced commodities is increasing.

From the beginning, it was positioned in high-end men's clothing.

Super sports cars also play online shopping.

In May 20, 2011, Lamborghini, a super sport car, was stationed in Taobao mall. Millions of super sports cars began selling on the Internet, attracting widespread attention.

It is reported that Lamborghini Taobao mall store has 3-5 standard cars, worth 300-500 000.

Users can directly pick up existing cars here.

Consumers can pay quickly through Alipay, and millions of cars can be fully paid online.

In addition to Lamborghini, Geely, BMW, Audi, Volvo, FAW TOYOTA, Dongfeng Nissan and Beijing Hyundai have also landed in the mall, according to Taobao officials.

Lamborghini online store

The agent of Shanghai crystal products car sales company also said that online shopping has been separated from the era of cheap goods, and the demand for luxury goods by online shopping crowd is quite strong.

According to Taobao mall, the sales volume of Taobao mall has exceeded 10 million yuan from January to mid May this year.

In the 3rd Anniversary promotion of Taobao mall, a buyer bought a Audi A8 car worth 1 million 115 thousand yuan.

In April 18th, Audi paid a total of 3 vehicles a day.

In addition, Taobao only bought over 3 billion of luxury goods last year.

Consumer awareness of brand awareness promotes luxury brands to accelerate online sales

Zhang Yuhao, Baidu CMO, said in an interview: "Chinese users buy more goods on the C2C platform, which are more driven by low prices. By the time of rapid development of B2C, users will have more brand awareness."

He believes that the driving force of consumption of Chinese Internet users has begun to move towards the awakening of brand awareness from the only low price.

The complementary role and advantages of e-commerce for traditional sales channels are becoming increasingly prominent, which is the primary reason for traditional brand names and luxury brands to accelerate their online sales.

For well-known brands, especially luxury goods, online shopping platform is not only an important sales channel, but also a good display platform.

Huge user groups support the potential of luxury online shopping market

Data from CNZZ show that the total number of e-commerce websites is still growing rapidly in the first half of 2011.

As of the end of June, there were 2.32 e-commerce websites in China, an increase of 21.38% compared to January.

In the month of June, the total number of Internet users visiting e-commerce sites reached 376 million, an increase of 6.89% over January.

The website size of e-commerce industry shows a steady growth trend.

The huge user base has laid the foundation for online sales of luxury goods.

According to the World Luxury Association, the potential customers of luxury goods market in mainland China will rise from 40 million to 160 million in the next 5 years.

Rhodes's public relations released the 2010 China luxury report shows that nearly half of consumers expressed willingness to buy luxury goods online, 54% of Beijing consumers and 47% of Shanghai consumers said they were prepared for this.