Online Shop Tax Is Hard To Stop.

Wuhan State Taxation Bureau has issued the first tax list of personal online shop in China, which taxes more than 430 yuan on "Taobao one percent".

A net shop tax has caused a storm, or it may have been one.

Online shop tax wave

Li Nianzhu, a merchant in Beijing, started shop on Taobao online in 2009, mainly in cosmetics.

At present, the shop is very vivid. Li Nianzhu told reporters that her monthly sales volume is around 100 thousand yuan, and the monthly profit is about 10 thousand yuan.

However, since the news of the tax collection of "my one percent" online shop in Wuhan, Li Nianzhu was very anxious. She worried to the reporters. "The Wuhan tax bureau's tax list for" my one percent "shop includes 3%.

"If I start to levy taxes, I may consider cutting off some customer service staff, which will reduce the cost and reduce the pressure of operation."

Li Nianzhu told reporters in embarrassment.

Statistics show that in Wuhan alone, there are more than more than 30000 online stores.

Its direct employment exceeds 100 thousand people, and the related industries led by it involve express delivery, photography, design, training, software, manufacturing and so on, creating more than 400 thousand indirect employment opportunities.

Therefore, fluctuations in online stores may trigger employment problems.

Taxation is sooner or later.

"In the short term, the taxation of individual online shops will have a certain effect on the industry," Zhao Jingqiao, a research fellow of the information services and E-Commerce Research Institute of the Chinese Academy of Social Sciences, told the new finance.

"However, tax exemption is not a feature of e-commerce."

Zhao Jingqiao said: "if we want to be bigger and stronger, we only have to rely on preferential tax policies.

Besides, taxation is sooner or later. Otherwise, it is unfair competition for the market.

The development and growth of an industry is that the industry has a good business model. "

Su Huiyan, an analyst with AI consulting, said: "I don't think taxation will affect the development of the industry. In fact, we should pay close attention to individual online stores. Besides the low price, there are other factors in it.

For example, some goods are not easy to find in physical stores, but they can be easily found in online stores.

This saves consumers' time.

At the same time, some goods may have been shut down, but in the shop, some shopkeepers have collections, so that they can provide consumers with the supply of goods.

From this perspective, in fact, the meaning of C2C lies not in the low price, but in the industry, which is a beneficial supplement to the consumer market, which is the biggest advantage. "

Zhao Jingqiao believes that most of the existing online stores have no characteristics, so we need to take this opportunity to expand their core competitiveness.

It can be seen that some well done individual stores will take the initiative to develop their own brands and form a network brand advantage.

Second, provide customized services to consumers and actively develop the long tail market.

In addition, it can also reduce the intermediate channel of goods circulation and shorten the circulation cycle of capital, so as to make up for the loss of profits caused by taxation.

The industry believes that individuals who want to be bigger and stronger should set up tax awareness.

Su Huiyan said: "the online shop should first register with the industry and commerce, and follow the laws and regulations to carry out subsequent tax payment.

This is helpful for online stores to carry out business in the future.

Take the personal shop on Taobao as an example, it is divided into three categories: one is

"Taxation of individual online stores means that the industry is incorporated into the national regulatory system, indicating that the industry is beginning to move towards formal and normative industries.

At the same time, taxation will also enhance the access threshold of the industry.

In the future, in the process of personal online store development, enterprises need to cultivate their core competitiveness and win market position.

Su Huiyan told reporters about the impact of Taxation on the future development of the industry.

Taxation is not in favor of VC.

The focus of personal online shop taxation is that it is a new market and its development prospects should not be underestimated.

Before the tax wave, in early February of this year, IDG, an internationally renowned venture capitalist organization, injected tens of millions of dollars into the "one percent of us", which also attracted people's attention.

Data show that since 2010, individuals

Why does the "grassroots" shop in the public mind become the "sweet potato" in the VC competition?

Zhao Jingqiao told reporters that when inspecting individual online shops, there are two main considerations for VCs, one is team and two is mode innovation.

"Venture capital investment into the individual online stores, to a large extent, also shows that the market is looking at the development prospects."

Wind pitch

"Although VC has invested funds in some large C2C sellers, the future direction of investors is to create B2C companies."

An investment personage said that after venture capital, the form of individual online stores is difficult to meet the requirements of corporatization normalization.

Zhao Jingqiao believes that with the implementation of the real name system of individual shops, C2C will be mature under the regulation of national system.

"From the overall development trend of individual online stores, it must be gradually developing from C store to B store.

The state's regulation of the industry, whether it is the real name authentication system or the future taxation of individual shops, is creating a good growth atmosphere for the industry, which will help the industry's investment environment develop towards a healthier direction.

But in the face of investment, many Taobao shopkeepers are very cautious.

Public information

Hunan Yu Jiahui Network Technology Co., Ltd.

Zhou Jian, deputy general manager of Beijing Sheng Gao Management Consulting Co., Ltd., interviewed by the "new finance" reporter, said that many individual shops refused the demand for venture capital injection, showing a rational and mature management attitude.

"With the increase of capital injection channels, there are more opportunities for individual online stores to get capital injection.

Choosing VC is not just a matter of choosing funds, but also whether there are some value-added services for this venture.

It depends on whether the VC has invested in its industry chain, such as its development related manufacturers, express delivery and so on.

"In fact, this also puts forward higher requirements for operators of individual online stores.

If the shop owner has the idea of making the enterprise bigger, he needs to clarify his business mode and development direction in the process of operation, and on this basis, he will draw up the future development plan.

Only in this way can the operator know what kind of capital he needs to invest in the future and not blindly introduce investment.

After all, VC needs high returns. If individual stores can get funds through smaller costs, they can also choose their own channels.

Only when we combine our own development with reality can we make a reasonable choice when we face VC. "

Insiders pointed out.