Chanel: Elegantly Inheriting The Nobility

Speaking of Audrey Tatu, people naturally think of the ghosts and girls in the movie "angel love beauty" and the most legendary figure in the fashion world, Coco Chanel.

The movie is about how cocoa Chanel grew from a sewing woman worker to a designer who has attracted the attention of France and the world.

What did cocoa Chanel do before they took off their tights and started the twentieth Century fashion trend?

Why is she the most gifted designer in fashion history?

Why is Karl Largerfeld, the designer who has been in charge of Chanel brand for 24 years, considered to be the "Kaiser emperor" in the fashion world? (Karl Lagerfeld Largerfeld)

Elegance lies in refusal.

Cocoa Chanel was born in August 20, 1883, and attracted the attention of the people around the world because of its ingenuity and longing for excellence.

In 1820s, she opened her first clothing store in Paris and became a famous fashion designer since then.

The design of twill soft suit has become the standard dress for professional women in important occasions because of its high technology and comfortable and convenient wearing.

The straight line clothing design created by her is still affecting people's life.

In Chanel's girlhood, women are not men's accessories, but they must rely on men's lives.

The way of Chanel's design starts from self liberation, that is to remove the tights and dress as comfortably and practically as possible.

The purpose of Chanel's design is to embody women's characteristics rather than to regard them as objects such as accessories.

As a woman and a designer, Chanel is unique.

There is a very important area in fashion, the classic part.

In the fashion design industry, there is such a saying: "there is no absolutely original design."

In other words, many fashionable designs come from the past design, and the classic design of the past created today's life.

Many people know that the little black dress designed by Chanel can be worn on any occasion, breaking the restrictions on when to wear.

Many women who love beauty always dream of having a Chanel twill soft suit.

"Although it is a little more expensive, it is the most classic garment in Chanel brand, and it will not quit popularity."

Zhang Dachuan, editor in chief of I Look, said: "from the design point of view, it is heavier and more weightier than other suits.

Suits basically face two problems, first of all, to fit, and another need to feel a sense of vertical.

How did Chanel solve this problem?

A chain is set at the bottom of the garment, and the weight of the chain is just adjusted to make the clothes have the best sense of falling. "

In the eyes of fashion court producer Qian Dandan, Chanel is also unique in achieving the best fitting effect. The most advanced Chanel garment front and back film add more than 50 pieces.

In addition, she has a deep impression on Chanel's innovative design.

In February 1955, Chanel first launched a women's bag called 2.55. Its bag was made of closed metal chains, so it can be turned into a bag, satchel, and a backpack.

"At that time, women used satchel or handbags, and their hands were always occupied.

Because Chanel loves cycling and playing golf, she invented this bag for the purpose of freeing her hands.

Qian Dandan said, "Chanel has a very classic shoe called bicolor shoes, which are mainly black and beige.

After you put on such shoes, there is a special change because the toe is black and the back is beige, that is to say, the legs are longer in vision.

Zhang Dachuan added, "one piece of Chanel's shoes is made separately.

The reason is very simple. When people walk, tiptoe is easy to kick things and easy to dirty.

Chanel once said, "true elegance lies in rejection."

"To explain this sentence is to warn people not to put all gorgeous things on their bodies. This is not elegant.

When Mrs. Chanel was alive, she could not live without camellia.

She thought Camellia was very beautiful, but it had no fragrance.

What is luxury?

If the flower has grown so noble and strong fragrance, it will appear too much.

She has always wanted to balance, noble to a certain stage, but can not pass, not noble.

Zhang Dachuan said.

Lagrange version of Chanel

From the 1971 death of cocoa Chanel to the early 1980s, the main designer of Chanel brand has been changed several times, but basically it lets Chanel dress go ahead.

It was not until January 1983 that Karl Lagerfeld became the chief designer of Chanel that the situation was changed.

At that time, Chanel was called "Sleeping Beauty". Although respected, it did not mean that she could make money.

The Chanel brand needs to recover. Karl Lagerfeld's task is to awaken a "Sleeping Woman".

In those days, the concept of brand revival did not exist.

But Karl Lagerfeld did interpret this concept with action.

Karl Lagerfeld was born with determination and never read or took any certificate.

He knew he was not a dreamer, he knew exactly what he wanted to do and how to do it.

In 1984, Karl Lagerfeld took charge of Chanel for second years and launched the first high fashion series for the first time.

In Karl Lagerfeld's view, the cycle of every 6 months is meaningful, because he loves to change, not to be attached to anything, and can not be tied down by anything.

He knows that fashion is short, risky and unfair.

He must always be on thin ice and take the next step before it breaks.

In order to make Chanel brand get out of the haze quickly, Karl Lagerfeld not only designs Chanel fashion, but also takes part in Chanel plane advertisement photography. She takes the post guidance of Chanel art blockbuster and accepts the invitation of Chanel's cross-border cooperation.

Karl Lagerfeld said in an interview: "I only have ideas and designs.

The problem is changing. I do this because there is no answer. "

Karl Lagerfeld incredibly unified the two opposite works of art in design, both bold and dignified.

Nowadays, the Lagerfeld version of Chanel brand is more colorful, and the tailor is more elegant and elegant. It has the characteristics of combining elegance with illusion.

Lagrange version of Chanel has led the fashion trend in high fashion, advanced garments, perfume, jewelry, watches, leather products, make-up, personal care, clothing accessories and other fields.

"Chanel extends from clothing to accessories, watches and perfume, which can guide and nurture potential consumers."

Li Zhe, a partner in management consulting, said.

Now, Karl Lagerfeld has brought Chanel back to life, creating another myth.

"It can be said that if Karl Lagerfeld makes any model red, the model must be red, no matter which country the model is."

Qian Dandan's remarks are enough to make people understand why Karl Lagerfeld is known as the "Kaiser great" in the fashion world.

"Some supermodels appeared in the 90s of last century, which is closely related to Karl Lagerfeld.

In recent years, Heidi Hirshman, the designer of Dior Menswear, is also Karl Lagefeld.

Zhang Dachuan said.

"He knows fashion design very well. He can be said to be the boss of fashion.

Today, Chanel's position in the world is inseparable from him.

Many people think that Chanel is not too biased towards young people, but is biased towards those who have the ability to consume.

In fact, Chanel's recent clothing is suitable for young people.

For Karl Lagerfeld, a very old designer, he can keep pace with the times, do not give up the original things, inject vitality into the fashion design, and make an old brand younger. Actually, it is not easy because many brands have failed.

Zhang Dachuan said.

Chanel's success as a luxury product lies in its concentration, persistence and innovation in the past hundred years.

Chanel's target customers are elegant, consumptive fashion women.

Because of customer focus, customer concentration and marketing, Chanel is more focused on leading fashion, leading fashion consumers by fashion rather than advertising.

Li Zhe said, "Chanel does not simply define the target consumers according to their age, but pays more attention to consumers' attitude towards life, lifestyles and consumer appreciation.

Some luxury brands, though growing rapidly in China, have become "XX brands, which are equal to wealth and face" because of marketing orientation and marketing methods. They are sought after by high-income groups, although they satisfy some consumers' demand for flaunting their wealth, but the brand connotation is ignored.