The Advantages Of E-Commerce Resources Are Obviously &Nbsp; Traditional Enterprises Are Touching "Electricity".

Just as some business platforms have "beacon land", traditional enterprises are also aware of the important role of the electricity supplier, and have entered the field of electric business.

According to the recent China e-commerce market data released by the China Electronic Commerce Research Center in 2011, the traditional electricity supplier will have a group army outbreak in the future.

Traditional enterprises are touching "electricity".

In recent years, the trend of traditional enterprises entering e-commerce has become more and more obvious.

After Gome Suning decided to stir up tens of billions of home appliances online shopping market, footwear company BELLE also announced huge sums of money to invest in its e-commerce business.

Before this, the traditional enterprises such as Yintai, such as clothing, footwear and daily chemicals, have touched "electricity".

In the list of top 500 companies in the US online retail business, more than 80% of the companies are traditional brand online businesses, while in China, 2010 should be traditional businesses.

Aviation and insurance follow closely.

In 2011, aviation, insurance and other industries providing digital goods became the explosive industry of e-commerce this year.

At present, Air China, China Southern Airlines, China Eastern Airlines, Hainan Airlines and other airlines have established their own e-commerce platform, and they are developing very fast. Ping An insurance's e-commerce Department has achieved billions of sales this year, and the e-commerce Department of Taikang and PICC is the best in the industry.

The similarities between the two industries are that the traditional channel system is more chaotic, the agency level is higher, the information is not equal, the channel management is chaotic, and the distribution profit is low, which is the pain of these two industries.

The development of e-commerce not only evaded these problems, but also changing the channel mode of these two industries.

According to McKinsey's research, in the United States, the premium income of electricity sales and net sales has exceeded 20% of the total premiums, reaching 25% to 35% by 2010, and electricity sales and net sales have been profitable in Europe.

From the experience of developed countries such as Europe and the United States, new channels such as electricity sales and net sales will eventually be evenly divided into traditional channels.

Unlike other industries, the e-business of these two industries is not like other consumer goods companies. First, shop on Taobao to test the water, cultivate it and then pfer it to the official website.

They all tend to do it by themselves.

In 2011, the growth and sales of e-commerce in these two industries will explode further.

Obvious resource advantages

In terms of cost control capability, financial operation capability, brand value, marketing technology, supply system, distribution channel and so on, traditional retailers have greater advantages than online retailers. After ignoring e-commerce for several years, the traditional retailers began to enter the network retail field. Relying on their resource advantages, the possibility of changing the market structure, especially the complementary advantages of traditional retail and online retail, can make up for the defects of domestic credit system and distribution network.

It can be imagined that in the future, the traditional retailers will invest more resources in the development of online retail business, which is a great impetus to the development of B2C e-commerce mode. For example, Suning has built an online retail platform suning.com; Gome spent tens of millions of yuan to acquire the shopping network; the global retail giant WAL-MART officially joined the 1 China e-business enterprise and began to set foot in the electricity supplier market.

This shows the acceleration of traditional retailers' touches.

China e-commerce research center analysts believe that in 2011, the e-commerce of traditional enterprises will grow at an overall speed. With the help of traditional entity's supply chain resources and brand advantages, the traditional enterprise B2C has natural advantages. They need to grasp the online shopping demand and behavior pattern of consumers.