Fan Ke Strategy Adjusted &Nbsp; Dream Bazaar Took The Opportunity To Hype Herself.

B2C business competition again detonated.

The dream bazaar takes the opportunity to seek to move, takes the opportunity to enhance the merchant Commission "pull the cage" the guest merchant.

It has been pointed out that the dream bazaar's move is causing trouble to all customers. In addition to fighting for merchants and preparing for the listing, it is mostly for speculation. However, everyone believes that lowering the Commission is a normal behavior for the electricity supplier to achieve a certain scale. The current strategic adjustment can bring greater benefits to merchants.

According to the "China B2C online retailer Top30 list" published in 2010 by IARI, the sales volume of fifth is 1 billion 850 million, while that of dream bazaar is sixteenth, and the annual sales of 2010 are 250 million. The sales gap between the two sides is very large.

However, some analysts believe that dream Bazar just got a new round of financing, the opportunity to challenge all customers, expand publicity impact, is a marketing tool.

Reducing customer commissions: an inevitable choice for e-commerce enterprises to develop to a certain stage

According to a close source of insider told reporters, all customers have reduced commission for some time, and in those months, cooperation with the network alliance has not been affected.

At the same time, this should be the result of coordination with the net alliance.

According to the bulletin of the fan network alliance, "since 05 01 2011,"

Ari analyst told reporters Tianyu, first of all, lowering the Commission is a very normal phenomenon in the development of e-commerce.

For example, Dangdang, a substantial increase in the Commission last year, such as Jingdong, the relative Commission is also very low.

In general, new enterprises will increase their commission because enterprises are low in terms of market share or brand awareness, so they need to attract online alliance through high commission and rely on online alliance to increase traffic and visibility.

And when the company already has a certain reputation and market share, relative to the network alliance complement each other, although the Commission is reduced, but the network alliance relies on the flow of the enterprise will have better income.

According to reporters, today's e-commerce giant such as Jingdong, Dangdang and other B2C website alliance policy, generally based on CPS cooperation mode.

Platform e-commerce sites such as Jingdong, Dangdang, its commission is relatively low, but a wide range of products, platform influence, and clothing, shoes and hats vertical brand B2C, the general CPS ratio is higher than the platform category.

At the same time, Tianyu also said that Internet Alliance is also a marketing way. When customers are developing to a certain stage, they may adjust their strategies in marketing proportion.

For the reason why everyone commits the Commission, according to Mei Shaozu, an e-commerce expert, this year, the development of the company has seen its rapid development over the years, and the number of franchisees has been increasing.

At the same time, due to the rapid development of CPI in China, the pressure of enterprises is increasing, and the cost of enterprises is also rising.

In order to reduce the economic pressure in the development process and reduce the commission rate, we can get more profits.

Dream bazaar commissions to raise or borrow all guests' publicity.

Mei Shaozu believes that in view of the news that the dream bazaar issued the adjusted commission rate for all customers, the news immediately sent out that the practice of the dream bazaar still had certain directivity.

But it can not be denied that they are also making corresponding adjustments for their own business strategy.

However, Tianyu told reporters that for all guests and dream bazaar, the gap between them is relatively large, which may be a bit far fetched from the perspective of competition.

Some people also said that this time the news of the dream bazaar Commission was highly targeted, and it was not ruled out that the dream bazaar borrowed the "top" of everyone.

A few days ago, van ciclon and dream bazaar were listed on the news. It is reported that all customers have appointed CIC, Citigroup, Credit Suisse, Gao Shenghe, Morgan and Stanley 5 investment banks responsible for the company's listed pactions.

If all goes well, the company will be listed in the fourth quarter of this year and the amount of financing will be $1 billion.

It is also reported that dream Bazar plans to launch IPO on the NASDAQ Exchange by the end of this year, with a scale of about $150 million, and has Barclays, Deutsche Bank and Bank of America as underwriters.

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Zhao Xiaobing, CEO of Da Chen venture capital, said in an interview with reporters that many enterprises were fighting for market share in the "grab the market".

Another analyst said that the dream bazaar is ready to go public, and its market share is not very large. Now China's stocks are cold, and the capital market is relatively cold. Therefore, some marketing methods may be adopted to improve their popularity and market share.

Net alliance Commission is a common method adopted by e-commerce enterprises. At this time, the cost of commission is reduced, and the conflict between the two sides is created.

However, the competition between fan and dream bazaar on the issue of commission rate, Mei Shaozu said, can make the internal management of the enterprise more pparent and effective, so that consumers can better understand the operation process of the electric business enterprise, and enhance the consumers' awareness of the enterprise, so that consumers can choose their favorite products in a more prudent situation, thereby improving the consumer's choice.