A Comprehensive Plan For Exhibitors

The exhibition itself is a kind of publicity, and making full use of the short and precious time of the exhibition to concentrate on the momentum is the homework that the exhibitors must do well.

Product Description:

Pictures and company brochures allow visitors to learn more about products outside the exhibition. Besides, manufacturers can provide video tapes, CD ROMs, single page color pages and price lists to buyers at the venue.

(note that the basic liaison elements such as telephone numbers, URLs, paging, zip codes, addresses, etc.) can not be omitted.

Advertising plays a leading role in the whole exhibition process. Exhibitors should advertise their products and special reports in professional magazines and exhibitions before the exhibition.

It is better to send professional magazines with their own product pages to the current and potential customer groups in advance, and to remind customers that these products will be exhibited at the exhibition, while exhibiting people's vouchers or VIP cards, and placing their own booth numbers, it is a great honor for them to visit the exhibition.

Web promotion:

Exhibitors can also create their own publicity pages and make links before participating in the exhibition, improve their visibility, and discuss technical problems with their customers on the Internet to meet during the exhibition.

All the above preparations will be successful at the domestic and international professional exhibitions as long as the exhibitors are fully and meticulously implemented according to their own conditions.

Matters needing attention in domestic exhibitors:

Select an exhibition and get in touch with the organizer. The other party will fax or mail you the exhibition documents.

These documents include presentation materials, exhibition application forms, exhibition fees, related services, exhibition hall maps, exhibitors' manuals, etc.

Fill in the exhibition form and return it to the organizer of the conference. After confirmation, you will have to pay all or part of the booth fee to the organizer, so that your booth will be finally determined.

Cost budget:

The exhibition fee includes booth fee, booth decoration fee, exhibition freight and air ticket, train, long distance fare, city pportation fee, board and lodging fee, necessary equipment rental fee, advertising fee, data printing fee, gift production fee, meeting room rental fee and so on.

When participating in the exhibition budget, 10% of the total cost will be added as unforeseen expenses.

The organizer of the booth is fully planned, according to the content of products and services, industry, region and other factors, or by the number of booth fees to distinguish the location of good or bad.

The booth diagram provided by the organizer shows which locations are available.

In short, the earlier the exhibition application form is handed to the sponsor of the conference, the easier it is to get a good location.

We should consider the way of crowd activities and the direction of the movement of people in the entire exhibition.

If you want to use suspension, elevated and so on, we should avoid blocking visibility.

Standard stage:

Apart from the fact that some large commodities in China still use smaller booths, the exhibition area is usually 9 square meters, which is called the standard booth.

The organizer of the conference is responsible for the construction of the standard booth and provides the basic facilities required for the exhibition, including three sides of the exhibition wall, two spotlights on the wall, a two chairs for the exhibition, a carpet.220V5A three phase power supply socket, and a carving brow plate, that is, the name of the exhibition company.

No special requirement. Brow text is the name of the red unit you fill in the exhibition form.

There is a special location in the standard booth of the exhibition, which is located at the top of each row booth. It is a booth with only two sides of the exhibition wall. It has two sides or even three sides. It can face the channel of the audience, and can get more visitors.

Therefore, if you apply for the exhibition earlier, you will have the opportunity to seek the booth for the organizer.

Special exhibition booth:

When you exceed 4 or more than 4 standard booths, you can only book the bare floor. The decoration can be made according to the company's product characteristics, technical characteristics, market positioning, activity arrangements during the exhibition.

Booth decoration:

The conference provides standard booth construction and wall display. All the desks and chairs are made of fireproof materials. Special attention should be paid when making special decorations. If the wooden and wooden structure of the exhibition frame and decorations are used, fire retardant coatings should be applied.

Furniture:

Most exhibitors have the feeling that a data desk is not enough.

Organizers of the conference. Exhibition venues.

Table chairs, cabinets, sofa and other temporary rental services can be provided.

Water, electricity. Gas:

If you need a lot of electricity in the exhibition and use water, gas, gas, etc., you must explain it in the exhibition form. In particular, the organizers of the conference will arrange and provide these services after a certain fee is charged.

Telephone:

You can rent the telephone line during the exhibition, but you should advance it to the organizer to avoid unnecessary expediting expenses.

Preservation of articles:

During the exhibition, organizers of the conference will provide security for the exhibition. Security guards at the entrance and exit of the exhibition hall must register for the entry and exit of the large items.

However, at present, there is still no storage service for valuables in our exhibition hall.

During the exhibition, people will come and go, so it is difficult to avoid messy. Therefore, small exhibits and valuables should be kept in good order.

If it is a specially decorated booth, do not neglect the design and construction of the storeroom.

The storage room can store company gifts, culture and staff clothes, personal belongings, etc.

Exhibitors at standard booths should carry briefcases and bags for carrying and temporary storage of small items.

Customer invitation:

You can invite and attract customers through letters, visits, media advertising, on-site publicity and distribution of materials.

Exhibits selection:

There are three principles for selecting exhibits, namely, pertinence, representativeness and uniqueness.

Pertinence means that exhibits should conform to the purpose, policy, nature and content of the exhibition; representativeness means that the exhibits should reflect the exhibitors' technical level, production capacity and enterprise characteristics; uniqueness means that exhibits must have their own uniqueness so as to differentiate them from other similar products.

Exhibition mode

Most of the exhibits do not show all the functions and display all the features. They need to use diagrams, data, photographs, models, props, model narrators, etc. to illustrate, emphasize and render with the help of decoration, scenery, lighting, audio-visual equipment and other means.

Of course, the actual operation of the exhibits is most impressive to the audience.

exhibition booth design

While paying attention to the visual impact, the booth design should also pay attention to the following points: the exhibition platform should be in harmony with the overall atmosphere of the exhibition. The function is to set off the exhibits and not to make noise.

Staffing

The staffing of the booth can be decided according to the scale of the exhibition, the size of the booth, the workload of the exhibitors, and the basic quality of the personnel, such as appearance, voice, character, consciousness and activeness, etc., and on-site training should be strengthened, such as professional knowledge, product capability, presentation method and so on.

Notes for overseas exhibitions:

At present, the overseas exhibition of Chinese enterprises has already formed some hot spots. Among the 60 countries that went abroad to exhibit in China last year, Germany ranked the top 73 countries with the largest number of overseas exhibitions.

Europe, North America and Japan are the traditional markets of China's economic and trade exhibitions abroad. At present, Asia, Africa, Latin America, Eastern Europe and the CIS market are also developing.

It coincides with the macro exhibition abroad. The main direction for Chinese sewing equipment manufacturers to go abroad is the IMB exhibition in Germany, the BOBBIN exhibition in the United States and the JIAM exhibition in Japan.

It is worth noting that only enterprises with the right to import and export business can participate in exhibitions abroad.

Due to the problems of export of exhibits and exchange of foreign currency, general enterprises must organize the exhibiting units authorized by the state to participate in exhibitions abroad.

There are about 200 such organizers, including the Trade Promotion Council and the economic and Trade Commission.

China Sewing machine industry (including all kinds of sewing equipment and parts, washing, ironing, computer printing and other kinds of pre processing, sewing and finishing equipment production and operation enterprises) can be organized by the China Sewing Machine Association.

Those who are interested in participating in overseas exhibitions can learn about the annual exhibition plan and registration fee.

Attention should be paid to the following items when attending overseas exhibitions.

A. exhibition nature: enterprises should choose their own marketing and export objectives together. Generally speaking, participating in professional and influential exhibitions is better than comprehensive ones.

B. time: any product has its own life cycle, that is, five stages: newborn, development, maturity, saturation and decline.

There is a certain pattern between exhibition efficiency and product cycle.

For products, they are exhibiting half the effort at the new and developmental stages, showing half the work in the mature and saturated stages, and the exhibition is in vain at the end of the recession.

C. Venue: the final purpose of the exhibition is to promote products to the region, so we must study whether the host area and the surrounding radiation area of the exhibition are their own target market, and whether they have potential purchasing power.