Shi Yuzhu: Entrepreneurs Must Be Bad Guys.

Consumer

Products and services are actually good people, but the impression that we give to the society and the impression of netizens are basically bad guys.

For example, I am a senior villain in the eyes of the public.

such as

Another example is Niu Gensheng.

His problems such as melamine, which is the status quo of our country, is the problem of supply chain. As long as we do this industry, everyone is in it. It is not his fault. He committed only the crime of oversight.

I think everyone should be tolerant of the famous and capable private entrepreneurs who have made great contributions to the country.

We can criticize him, but we cannot kill him with one stick.

If a child has a cold, we should give him medicine to treat him rather than strangle him.

I have statistics. Five years ago, the famous private entrepreneurs in China, now well known, have no more than 5%.

5% or worse, but he was worse than others for five years.

We need not change this reality because we can not change it at all.

Yesterday, I talked with Ma Yun about the bad guys on the plane.

We think that when a bad person is good enough, the premise is that if you don't want to do bad things, you should try to do more good deeds.

If you are a good person, you do a bad thing, everyone will curse you.

If you are a bad person, do something good and be known to others, others will praise you, this bad person has done good deeds, very good.

In fact, we are not bad enough.

I think I am a bad person, mainly because my products are deceptive, such as melatonin.

Actually, I have been eating melatonin for more than ten years. For example, gold partner is actually a vitamin, which is designed by the national nutrition association according to the characteristics of Chinese people.

Gold partners are considered to be deceptive by some people, but some American products, similar to Western food designs, sell well in China, such as "online games bring bad minors".

I also think that online games are bad for minors. When the company was founded, I set up a rule, insisted on doing adult market, did not develop juvenile products, do not play minor game elements, registration required ID cards, minors were not allowed to register, and could not enter the game.

As a bad company, we should strive to solve an important problem: the contradiction between the interests of the enterprise and the interests of the employees.

This is not to say that employees will not stop raising wages. It will destroy your management. We should provide employees with benefits as much as possible and share them with everyone.

More than a year ago, after the listing of our online games, profits were also good. Everyone in the company felt great contribution.

So I split each project into an independent R & D company, which accounted for 51% of the shares and 49% of the employees themselves.

My strategy is that your own research and development, good product group company gives you the agent, the group company enjoys the sales link profit, the research and development link profit headquarters enjoys 51%, other to the staff.

The journey 2 has recently been paid dividends, we have tens of millions of dollars, the game has been officially run for less than half a year, everyone in the team has contributed to the return, but we also have a lot of projects to close recently, the company's money and 49% of their money has been spent, this project is no good, because the R & D work is carried out by the team independently, at this time, we can not shirk responsibility.

You see, bad entrepreneurs are also harmonious.