The Footwear Industry Seeks A Balance Between Tradition And Fashion.

With the gradual cooling of the weather, many careful citizens can easily find that there are a number of antique old Beijing shoe shops in the bustling commercial streets of Beijing.

In a "shoe shop" near the Dongan market in Wangfujing, unique shop decorations and strong Beijing flavour make it impossible for people to stop and wait.

The brand name of "old union", "Jinghua", "left Fu right" and other old brand shoes lined up. Customers crowded in front of the shoes and shoes.

Whether it is exquisite handmade layered cloth shoes, all kinds of embroidered shoes, or integrated into the elements of the era of high heels, slope cloth shoes, children's full of children's cloth shoes, are attracting a large number of customers here.

The cloth shoes that once had been running poorly were now "reemerging".

During the golden week of eleven, many overseas tourists have made Olympic merchandise and Beijing specialty shoes as the first choice to show their gifts to relatives and friends in Beijing. Many white collars in Beijing also have a pair of fine cloth shoes as a fashion pursuit.

In fact, the brand name of "left Fu" and "right" brand is old Beijing cloth shoes, but it is no longer the traditional cloth shoes. It has incorporated many popular elements, both modern fashion and elegant beauty. Its variety is rich and its variety is not what it used to be.

Color is no longer a "black" in the end, red, yellow, green, white, blue, powder, as long as you want to get it, it is not afraid to use it, can be matched with any fashion, adapted to the modern people seeking new and beautiful psychology.

Although the style of cloth shoes is getting more and more fashionable, the price is still on the civilian line, and the selling price is generally between forty or fifty yuan and one hundred or two hundred yuan.

Of course, the biggest selling point of old Beijing cloth shoes is healthy and comfortable.

Because the price is cheap, many people buy three or four pairs.

No matter after catching up with the fashionable 80 or the elderly, they feel a sense of wonder at these new shoes.

The master of the taxi said: "through the cloth shoes no longer want to wear other shoes, sitting in a narrow driving seat for a long time, wearing leather shoes too much, always feel that their feet are covered, very uncomfortable, or cloth shoes comfortable."

When the teacher's Miss Sun said, "old Beijing shoes are not only comfortable, but also fashionable. No matter whether they are wearing jeans or skirts, they can feel fashionable.

When students are taught, they do not feel tired after standing for a long time.

Several other aunts came together. One of them said, "let's not see that we are old enough to wear shoes without carelessness. Comfort is both beautiful and important.

I bought a pair of cloth shoes with reflective fabrics like our shoes in the morning exercise and dance, so the older sisters always said they were very eye-catching, so they bought them together.

The improved cloth shoes and consumer groups are no longer confined to middle-aged and elderly people. The way of cloth shoes can be said to be getting wider and wider.

There is a common understanding of the owners of cloth shoes stores. Nowadays, people's ideas tend to be natural and healthy. Stepping on a pair of cloth shoes has become an alternative mark of fashion trend. They have sniffed out the surging business opportunities hidden behind this trend, and they just started the old Beijing shoe store.

In the interview also found that the old Beijing cloth shoes homogenization competition is more serious.

A lot of cloth shoes at first glance seem to be the same face, the personality between the brand and the brand is not outstanding enough, and without the support of the unique product, it will not be able to compete with the market.

This can not remind people of the once popular and rapidly declining dregs, Beijing roast duck and so on.

If one day, old Beijing cloth shoes are also everywhere like the dregs of baking cakes, their prospects can be imagined.

How far can old cloth shoes go in Beijing, and the decisive factor is quality.

Next is service.

Ms. Xia, a shopkeeper like left Fu you, has a sense of marketing. She will recommend suitable shoes according to the dress and temperament of every customer. How to match better can always put forward pertinent opinions, so that customers can save energy and save energy and find their satisfactory products quickly.

She believes that the best way to retain customers is to choose a good brand, let quality speak, plus good service. Otherwise, it can only be a one-off business rather than a long-term business.