Market! A Tear In The Fashion Designer

Recently, reporters often heard some business executives sigh. brand It's hard to find a good designer. On the other hand, some graduates of clothing colleges are sighing: finding a job is hard! Why is this happening?

The main reason is that most college graduates are not very conscious of the market. They or they may be able to draw a beautiful fashion picture, but they can't make a good dress, and can't make a perfect version. This is not the designer that the business is looking for.

The market needs designers with commercial value.

Enterprises aim at making profits. Taking the market is a very realistic problem. Especially in today's market economy, whether we can occupy a certain market is directly related to whether the enterprise can survive or not. Design is the core of clothing. If enterprises want to occupy the market, only by constantly designing new styles and new patterns, can they win the favor of consumers and win the market.

Exquisite, beautiful, and strong femininity, is the chief of Saint snow velvet. Designer Zhang Lingli's design style, she cashmere this high-end and exquisite fabrics, with new romanticism, the gentle feminine tenderness show thoroughly. With exquisite feminism and feminine features, Zhang Lingli interpreted the brand concept of Saint snow velvet with her female perspective, so that the market share of snow velvet rose rapidly to the position of the leader of cashmere fabrics.

Zhu Lin, the design director of Bosideng, who likes to contrast the beautiful details with the simple outline and large area color block, uses humanism and nature as the design elements, and interprets Bosteng's brand concept of "harmony between man and nature" with concise line language, dignified sculpt structure and simple and indifferent color, so that Bosideng clothing will lead the Chinese down market with deep cultural details and humanistic concern.

Excellent designers like Zhang Lingli and Zhu Lin have incorporated their personality and style into the brand culture, bringing substantial market share to the enterprise. This is the dream of the company.

Market share is the sole criterion for testing designers.

Sales is the only requirement for brand clothing. The only criterion for testing designers is market share. Not long ago, the American Consumer Association announced the top 10 list of global designers, including the top three Ralph Lauren (RALPHLAUREN) and Calvin Klein (CALVIN KLEIN). TOMMY HILFlGER (TOMMY HILFlGER) are designers with high market share.

Zhang Lingli told reporters in an interview with CHIC2002 in Beijing, "you can pursue the concept of artistic play when you are making a show, but when you are a brand designer, the only thing you need to consider is how to enhance the added value of products through your own design and maximize the market share. The market share is the only criterion for your design and your ability assessment."

And a fashion designer and works can withstand the test of the market. We must carefully study and analyze the culture, consumption habits and aesthetic consciousness of the existing consumer groups and target consumers through the information of sales feedback, find commonalities in the personality of the target consumer groups, find individuality in the commonalities of the clothing products, and choose the fashionable elements of the international fashion into their own designs, and make creative designs for the customers with their hearts.

Innovation is the eternal requirement of the market for designers.

After passing the market inspection, the designer will continue to innovate if he wants to become a "famous brand". Because the market rule determines that any famous brand or any famous designer can not be once and for all. The designer of famous brand must continue to develop and innovate. Once the development and innovation are stopped, the famous brand will lose the share of the market, and the designer will be replaced by another designer. Now some executives in front of enterprises have realized this. In order to train designers' sense of innovation, these executives always throw gold at them. Its purpose is to create and provide the potential for artistic development consciously for designers. The space and stage for inspiring artistic inspiration is to enable them to better develop the market and achieve greater market value, so that enterprises and designers can get richer returns.

And how can a designer continually innovate in design?

"We must know how to combine in fashion design. A new fashion design is a new combination of different elements, which requires the designer to have creative thinking ability and achieve it through specific forms and methods.

To make creative breakthroughs, we must find new breakthroughs, try all kinds of combinations, do not focus too much on your special field, or be restricted by the first feeling. When you put your brain in the most receptive and creative state, it may be a white cloud floating through the window, maybe a sad old song, or a fragment with a friend far away, which will make you infinitely creative. The rest is just a combination of elements to achieve it. " This is Zhang Lingli's experience. When she said this to reporters, she was buying lilies in the flower market in order to keep her house fresh and a good mood for a week.

In short, China has joined the WTO. clothing The competition faced by enterprises will become more and more intense. The market needs some designers with commercial value to improve the product quality and enhance the competitiveness of enterprises in China. And designers pursue art and emphasize the market, even if the market is the eternal pain in your heart and the last tear in your eyes.