Wenzhou Shoe Enterprises Export Strategy To EU High-End Market
Since
European Union
Cancel for China
Anti-dumping
Since the tax, Wenzhou's main
shoes
Footwear manufacturers at the export base have shifted their strategic objectives to the EU's high-end market.
According to the latest data from Wenzhou customs, from April to June this year, the footwear products exported to the EU increased by 10.16%, reaching 56 million 960 thousand pairs, and the total turnover increased by 35.26% to 35 billion 600 million US dollars.
Exports declined by 4.83% compared with the first quarter, but sales increased by 21.87%.
Jiang Xinghua, director of the international business division of AOKANG footwear industry, said that the continuous decline in exports in the second quarter showed that in recent five years, many shoe companies' low price competition strategy has restricted the export of footwear products.
But if the EU does not boycott the low price orders after the lifting of tariffs, then our export growth in 2011 will probably double that of last year.
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