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Lining And Other Sports Brands Are Brewing Up &Nbsp Again; Consumers Say "Can Not Afford To Hurt".

2011/7/28 13:08:00 34

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Lining Brand Price Rise

Domestic sports

brand

Since the first quarter of the price increase, including Lining (02331), including a number of domestic sports.

brand

A new round of price rises is brewing.

According to media confirmation, Lining fourth quarter

Order-placing meeting

By the end of June, the average retail price of clothing and footwear grew by more than 10%, and Anta may adjust its price in the fourth quarter according to the actual situation.

In the face of the rising price trend of domestic sports brands, consumers said they could not afford to hurt.

All enterprises "coincidentally" increased prices, said that the cost of raw materials, manpower, commercial real estate rents and other cost factors led to the low profit margins, and had to raise the price to ease the pressure on enterprises.

But analysts believe that, in fact, the profit margins of sports brands are enough to digest the pressure brought by the rising costs, and the brand chooses to rise at the current price point, so that the cost pressure can be used as a reason to weaken the sensitivity of consumers to the price increase, and secondly, it can improve profit margins and maintain the leading position.

Shares in sports apparel stocks have been volatile and share prices are showing signs of weakness.

Lining (02331) now fell 9.48 yuan, or 1.15%, traded 4 million 270 thousand yuan; XTEP (01368) now reported 4.52 yuan, or 2.16%, and traded at 1 million 540 thousand yuan; 360 degrees (01361) now reported 4.16 yuan, a decrease of 1.65%, and a turnover of 4.16 yuan; Anta (now) reported that it had won $8 yuan, with a turnover of RMB.