Quanzhou Private Enterprises Try To Innovate Marketing Mode With E-Commerce

The three-day "Fourth China Strait e-commerce Expo" opened in Fuzhou on the 20th. Nearly 100 e-commerce application units on both sides of the Taiwan Strait and thousands of new e-commerce products and technologies were unveiled. The websites of tea, shoes and building ceramics from Quanzhou have become one of the highlights of the Expo. More and more private enterprises in Fujian have begun to try e-commerce and innovate marketing mode. China tea mall network is a professional website of Anxi County, Quanzhou, the "hometown of Tieguanyin". It serves many suppliers and distributors of Anxi tea industry. Anxi is the origin of Tieguanyin. 70% of the population of the county is engaged in tea. The annual output value of tea industry in Anxi reaches 5 billion yuan. Tea has become one of the most important industries in Anxi. The website was first opened in 2005. After a period of promotion, more and more attention has been paid to it by tea merchants. It has become an important platform for communication between suppliers and sellers. At present, the website has nearly 100000 members and 1000 cooperative suppliers. Businesses can trade online on the website. During the spring tea listing this year, there was a turnover of 3 million a month. Recently, the online transaction of autumn tea has doubled. Quanzhou is an important production base of architectural ceramics in China. Although China Jiantao net was born in Quanzhou for a short time, it has a certain influence in the industry. Su Guorong, who is in charge of the website, said that the members of the website have developed very rapidly, and now there are thousands of them, which has become an important window of Quanzhou ceramic industry. The website has ceramic virtual display system, distribution system, office automation system, human resource management system and so on. It is also committed to the information service of ceramic enterprises. Based on Quanzhou sports shoes industry, the global shoes network has become a platform for foreign exchange of Fujian shoes industry. The person in charge of the website said that during the Expo, in-depth discussions will be conducted with professionals on online procurement, online sales, electronic authentication, online payment and other issues, so as to explore the development path of e-commerce with Fujian regional characteristics.