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The Demand Of Pregnant And Infant Industry Leads The Exhibition Economy

2011/7/28 10:49:00 46

Yun Yingtong Industry Demand Exhibition Economy

Reporters recently learned from the Shenzhen Convention and exhibition center that the 2011 Southern China international pregnancy baby products exhibition, which was scheduled to be held at the No. 2 hall of the Convention and Exhibition Centre in from September 23rd to 25th, has temporarily decided to move the exhibition to hall 1, due to the rapid increase in the number of exhibitors registered. The exhibition area has increased from 15 thousand square meters to 30 thousand square meters, or doubled.

Jiang Chengwen, chairman of Li Hua Hua Bo, explained, "this exhibition fills Southern China with one stroke.

Pregnancy baby market

In the blank, manufacturers, purchasers, and channel operators have recognized the potential of the Pearl River Delta market, and the expectation of the docking platform in the region has contributed to the explosive growth of the exhibition.

The original exhibition hall 2 is only 15 thousand square meters, which can not accommodate the enthusiasm of many exhibitors.

Therefore, at the request of the exhibitors, we have temporarily expanded the scale of the exhibition. "

According to the statistics of the number of newborn babies in 2010, the number of newborns in Guangdong is 1 million 150 thousand, the birth rate is nearly 12%, reaching the historical high level. The number of newborns in Shenzhen even exceeds that in Beijing, Guangzhou and other regions, which has continued to increase the Yun Yingtong Market in the Pearl River Delta.

And potential.

But with the increasing number of competitors, the market is starting to become more and more high. Consumers also put forward higher requirements for the brand, design, quality and service of enterprises. The single advantage of many enterprises in the past will gradually be lost.

Wang Weimin, vice president of Shenzhen baby products trade association, said: "the market of China's baby pregnancy will enter the stage of system resource competition. If enterprises want to break through the coldness of the market quickly, we must first solve how to sell the best seller and the best selling period.

Experts said that China's baby industry is faced with structural changes, which can be achieved if adjusted well.

Leap forward development

First of all, it is necessary to combine market demand with production research and development, and the exhibition at the two ends of supply and demand will play an important role.

According to the introduction, the exhibition will move into the 1 exhibition hall of Shenzhen Convention and Exhibition Center. The exhibition will cover thousands of products such as pregnant baby food, feeding supplies, toiletries, toys, clothing, lathes, early education and mother and child services.

In addition to all the big names in the industry, representatives from various provincial agents, delegations, network distributors, famous department stores, maternal and child chain stores, and drugstores will also gather together to fully communicate with each other so as to achieve procurement and cooperation.

The second day of the exhibition will also host the China baby channel Summit Forum and the establishment of the National Alliance for distributors of baby and baby dealers. The purpose is to organize the once dispersed distributors at all levels to form a smooth circulation channel for the nationwide baby and child industry and accelerate the speed of the industry operation.