China International Home Textile Exhibition Helps Enterprises Pform To Brand Operators

During the "12th Five-Year" period, China stepped into the stage of consumption upgrading, and the upgrading of consumption brought opportunities to upgrade China's home textile industry, and also promoted the upgrading of home textile exhibition.

Yang Zhaohua, vice president of the China Textile Association and the vice chairman of the China Textile Association, pointed out that in the next 5 years, the home textile market will grow at a rate of two digits.

To meet the needs of industry and market development, we will improve and upgrade the focus of China International Home Textiles and accessories fair, which will be held in Shanghai New International Expo Center in from August 29th to 31st.

Make a large home textile characteristic adaptation terminal.

According to Yang Zhaohua, last year, the home textile exhibition tried to introduce wallpaper, ornaments, non-woven curtains, accessories and other products, and was affirmed by exhibitors and spectators.

The home textile exhibition has its own prototype.

This year's home textile exhibition should further make the characteristics of the big home textiles complete.

This upgrading and improvement is aimed at better meeting the needs of exhibitors and purchasers.

When the brand enterprises of home textile industry are doing sales in the retail terminal, it is found that a single category of products can no longer meet the needs of consumers, nor can they meet the needs of franchisees.

At present, the retail outlets of home textile industry are still scattered, and consumers can not achieve one-stop shopping, which is very inconvenient.

Whether it is to meet the needs of consumers or meet the needs of franchisees, it is imperative to introduce "big home textiles" into the terminal field.

Some home textile enterprises have also made beneficial attempts.

Fuanna, ESPRIT and other brands launched the whole home textile products at the last home textile exhibition. Apart from the traditional home textiles, such as bedding, pajamas and towels, they also exhibited their products.

Changing role positioning Chinese enterprises may seek overseas OEM

The home textile industry experienced rapid development during the "11th Five-Year" period, filling the market demand.

During the "12th Five-Year" period, the China Home Textile Association will endeavour to lead the upgrading of home textile products.

According to Yang Zhaohua, with the improvement of the consumption level of Chinese consumers, some domestic brands can no longer meet the needs of Chinese consumers.

In the short term, Chinese enterprises can hardly achieve the level of consumer demand by their own promotion. Chinese enterprises should "import", that is, the introduction of high-quality products from abroad to China.

Accepting processing orders in Europe and America is a very common practice for China's foreign trade.

Now some brand and channel home textile enterprises in China already have the strength and strength to place orders for foreign enterprises.

Yang Zhaohua believes that Chinese enterprises do not have to do everything themselves, for some products that they have not yet been able to produce, they may look for foreign OEM.

Chinese enterprises should also make good use of global resources.

In fact, a few years ago, some large domestic brand enterprises had placed orders for European factories to make their own businesses.

For overseas, there are still some excellent brands who are unwilling to make OEM for Chinese enterprises. Chinese enterprises can act as agents in China, and introduce their own home textile products to meet consumer demand through their own channel advantages, so as to share the market opportunities brought about by the upgrading of China's consumption.

Yang Zhaohua is pleased to say that some domestic textile brand manufacturers have gradually pformed into real brand operators.

This is not just that the production of the enterprise itself is very strong. The real pformation and upgrading of enterprises will become brand operators.

Some products are produced by enterprises themselves, others are outsourcing, and the aim is to maximize profits.

The pformation trend of China's home textile enterprises is worth affirming.

This year's home textile exhibition undoubtedly provides more opportunities for Chinese enterprises who want to cooperate with foreign enterprises.

According to the organizers of the exhibition, foreign exhibitors took part in this year's home textile exhibition.

This year, the International Pavilion has increased to 1.5 pavilions. The exhibitors in Turkey, Italy, India, Pakistan, Germany and other countries have been actively participating in the exhibition. China's vast market demand is indeed attractive to foreign exhibitors.

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Leading channel product innovation

Yang Zhaohua has always attached great importance to channel innovation.

He hopes that more good brands will not only display new products at the exhibition, but more importantly, it will show their innovation in the channel and strong support for the channel providers to guide the industry in a direction.

Yang Zhaohua told reporters that now the industry has made some achievements in channel innovation, and the home textile monopoly store has also appeared in the market. The shop is no longer just selling or selling a venue, but buying a system to reorganize the products of several home textile brands, so as to avoid homogenization competition.

Yang Zhaohua pointed out that there are more than 130 professional textile products market in China, and many professional markets are exploring the innovation of channels. Nantong has made a hundred City hundred Street project, and intends to make 100 home textile streets in 100 cities, promoting brand upgrading through channel upgrading.

Yang Zhaohua hoped that the professional market should bear the role of brand incubator.

The professional market often covers all kinds of high and low grade brands. We need to promote brand upgrading through the pformation and upgrading of the market, low-grade brands to intermediate brands, and mid-range brands to high-end brands.

Grasping the channel and grasping the research and development at the same time is the focus of Yang Zhaohua's home textile association in recent years.

Nowadays, more and more companies are buying paintings abroad and employing foreign designers.

But after all, enterprises must face the Chinese market, so the products in the Chinese market should be in line with the needs and preferences of the Chinese people.

Leading enterprises to develop home textiles with Chinese characteristics, the China Textile Association has done a lot of work relying on home textile exhibition.

In recent years, the home textile exhibition has been insisting on exhibiting intangible cultural heritage and preparing for industrialization.

Yang Zhaohua hopes that by improving the status of intangible cultural heritage in the home textile industry, designers can draw inspiration from the 5000 years of history and culture in China and carry out original design so as to emerge more design forces that can understand the connotation of traditional Chinese elements.

This year, the home textile exhibition will continue to promote the intangible cultural heritage.

Yang Zhaohua stressed that Chinese home textiles should be inspired by Chinese elements, refined and sublimated instead of copying and plating. Chinese elements should be refined into the brand's own style.