The Story Of Post-80 Entrepreneurs' Home Textile Business

Born in the 80s of last century, he liked traveling, and loved fashion and fashion. He pursued ideals and enjoyed life.

He is right. Business opportunity If you grasp your chance, you will never give up. He longs for social recognition, but cares more about his inner feelings.

He is walking on the road to the ideal -- on this road, the brink of thorns and the triumphant spring.

He is a Post-80 white collar. enterprise Executive director of Reed International Group (Hongkong) Co., Ltd. CEO Chen Chengxiang.

Diligent and active in school days

In his schooldays, he studied diligently and actively and actively participated in school work. In 1995, Chen Chengxiang, 15, was a senior student in high school. He was elected vice chairman of the student union because of his excellent academic performance and hard work. He was recommended by the school as chairman of the student union in grade two of senior high school. He was elected as the representative of the Wenzhou Federation of learning in grade three of senior high school.

Self employment starts with solid work.

After graduating from college, Chen returned from Beijing to Wenzhou to work in the China top 100 enterprise, Delhi group. In 2005, he returned to Beijing to start his own business. In 2006, he founded Reed International Group in Hongkong and began his happy home textile career. Entering the new industry, in order to get familiar with all the links as soon as possible, he desperately studied, consulted, accumulated, and studied the home textile production process to front-line workers, tailors, suppliers and peer predecessors, and sought the latest fashion elements from home textile designers. Chen Chengxiang worked hard at work until 12 at night and worked 15 hours a day.

Chen Chengxiang, who seems to be shy and shy, actually has a bold, firm and passionate heart. Speaking of the home textile industry, he has a confident smile on his face.

Under the careful management of Chen Chen, the company has been developing rapidly.

Come to Ann's home textiles, the reporter saw the production order in every workshop, the modern production equipment was amazing, and each product had to pass 8 tests before leaving the factory.

In order to make the home textile enterprises bigger and stronger, Chen Chengxiang issued a "hero post" to the young elite of the domestic textile industry. There are more than 20 like-minded returnees to join the home textile of ANN. As a result, professionals in all aspects of production, management and sales have formed a strong young team.

In the era of financial crisis, famous enterprises learn from practice and practice internal strength.

In 2008, the global financial crisis affected all industries, and the development of home textile industry was also restricted to varying degrees. In order to find a way out for greater development, Chen chose to serve as an assistant to the chairman of another group, and to learn from his predecessors the way of doing business.

The two pioneering brand is developing rapidly.

Now, Reed international group and its own security home textiles have invested 80 million yuan, with more than 500 employees. At home and abroad, there are more than 200 agents, distributors and more than 100 stores. The products are sold all over the country and exported to Germany, Denmark and Australia.

Chen Cheng confidently said, "our home textile output has been competing for the top ten in the past three years. At present, the company is negotiating venture capital projects and striving to achieve listing in 2015.

Chen Chengxiang has always pursued the "commercial road", "money is as smooth as water, and people are just like weights".

With lofty ideals, active thinking, daring courage and steadfast style, Chen and his team continue to lead Ann's home textile to achieve a happy life in Denmark with their youthful qualities.