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Robin Li: Baidu Secretly Develops Smart Phones

2011/7/27 16:13:00 63

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On the afternoon of July 26th,

Baidu

The second quarter of 2011 was released.

The report shows that Baidu's total revenue in the second quarter was 3 billion 415 million yuan ($528 million 400 thousand), an increase of 78.4% over the previous year, and the net profit in the second quarter was 1 billion 633 million yuan ($252 million 600 thousand), an increase of 95% over the same period.

Such performance far exceeded expectations, 4% and 5% higher than Bloomberg's expectations, and exceeded Baidu's own expectations. Baidu's previous revenue plan was 3 billion 230 million -33 billion yuan.

One of the driving forces of Baidu's high growth is the introduction of phoenix nest system.

At the analyst meeting, Baidu

CEO

Robin Li said that the platform can provide greater support to customers and benefit from search business.

Baidu reported that the two quarter of the active online marketing customers grew by 24000, with an average revenue of 11 thousand and 500 yuan per customer, an increase of 29% over the same period, an increase of 53% over the same period last year.

Another driving force is the vigorous development of e-commerce in China, such as group buying and vertical B2C.

Electronic Commerce

The development of Baidu has brought many generous advertisers.

It is optimistic about the development of e-commerce. Baidu invested $306 million to invest in the tourism vertical e-commerce website.

Li Xinzhe said: in the third quarter, Baidu's earnings will merge to where the revenue of the website will be.

Li Xinzhe said: the growth of e-commerce advertising is very fast. Baidu's growth in this part of the business is strong, the growth of e-commerce business has reached three digits, but it has not disclosed the electricity supplier's income separately.

When asked about when the electricity supplier ad dropped to the top, Robin Li thought that China's e-commerce market is still in the "initial stage", and its development is later than the search market. At present, traditional companies are increasing their pformation and spending in e-commerce, and consumers' online shopping is also booming. The development momentum is very strong. He believes Baidu will continue to benefit from this trend in the coming years.

In addition to the electricity supplier, Baidu will increase its investment in video websites.

Li Xinzhe said that the growth of Qi Yi in the short term is very obvious, but this part of the business is still losing money, so Baidu will share the corresponding losses.

Baidu will also explore new world.

Robin Li said: Baidu has launched a browser product, through the box calculation, the introduction of more third party software and services on Baidu platform operation.

Baidu is still secretly developing smart phones. Before Baidu, millet technology, Tencent and Alibaba announced that they will launch their own smart phones.

Robin Li revealed that Baidu saw opportunities in the smartphone market, and is currently developing mobile related services and systems.