Norway Outdoor Brand "SUCCPARD" Unveiled In 2011 Asian Outdoor Exhibition
Today, 2011 (sixth session)
Asia
Outdoor products exhibition opened in Nanjing International Expo Center.
The outdoor sports brand "SUCCPARD" ("Suk parde") from Oslo, Norway, continued to expand its brand domestic promotion this year, following the strong landing in Shanghai World Expo in 2010. It will be unveiled in the 240 Asian meter outdoor exhibition.
It is reported that the "SUCCPARD" brand is traced back to the outdoor skiing movement in Norway in the 50s and even in northern Europe in the last century.
At that time, skiing had become a "National Movement" and was loved by men, women and children.
They or backpacks alone, or in droves, follow the hillside S, and skate on snowboards and butterflies in the snow, feeling an unspeakable relaxation and excitement.
Because Norway is located in the north and the climate is cold, Norwegians are especially fond of sunshine. The color similar to sunlight is very popular in Norway.
Whether it is a girl's coat, children's ski suit or men's felt hat, it is all red.
The "SUCCPARD" brand has fully absorbed the essence of Norway outdoor skiing campaign, and the striking slideway pattern has become.
brand image
And red became the main color of the "SUCCPARD" brand.
The lifestyle advocated by the "SUCCPARD" brand is exactly what skiing gives to people: relaxation, release of pressure and self enjoyment.
In order to popularize this lifestyle to China, the "SUCCPARD" brand in 2010 brought a Nordic outdoor sports style to World Expo, Shanghai. Its debut in China has attracted widespread attention both inside and outside the industry.
After the first appearance of "SUCCPARD" brand in World Expo, Shanghai, many domestic outdoor brand agents are interested.
Through the operation of the domestic market for only one year, the brand has achieved relatively good sales results in some cities: for example, in the new world of northeast Shenyang, "SUCCPARD" brand sales have entered the top three sales of similar brands in the short time.
This time, the "SUCCPARD" brand unveiled the Nanjing 2011 (sixth) Asian outdoor products fair to enhance communication and understanding with more outdoor brand agents, and work together to promote the brand, providing professional outdoor sports with professional sports and lifestyle experience.
It is understood that at the 2011 (sixth) Asian outdoor products exhibition in Nanjing, the "SUCCPARD" brand will showcase its most popular products: the summer light and ultraviolet clouds and fast drying and sweating series, winter ski suit series, assault clothing series, radiation protection series, and durable knapsack, ski, mountaineering shoes and defensive clothing.
The "SUCCPARD" main product, the assault clothing, is superior to windbreak, waterproof and breathable materials, and can meet the requirements of various outdoor activities such as walking under heavy conditions, climbing technology and so on.
Regardless of whether the wearer is in a wet environment or walking in stormy weather, the "SUCCPARD" clothing can effectively prevent the invasion of rain and frost. At the same time, when the wearer carries out outdoor sports, the body sweat naturally and the moisture exhaled from the skin, the "SUCCPARD" assault clothing will rapidly expelled from the body.
In addition, at this exhibition, people can also see the "SUCCPARD" brand's latest outdoor fashion product - Yun Yi.
Its ultra new style, ultra lightweight.
Fabric
So that the wearer can feel the natural contact with the body vividly: a breeze is blowing and floating in nature.
The unique Norway style of "SUCCPARD" brand outdoor clothing, fashionable color, ingenious design and functional material, fully implanted healthy and ecological brand idea into people's normal life, not only provided professional outdoor clothing for domestic outdoor sports, but also brought a natural and environment-friendly way of life for Chinese people.
With the rich understanding of outdoor sports, we believe Norway's "SUCCPARD" with "Enjoy Now" as its demand point.
brand
It is bound to be favored by more and more outdoor sports enthusiasts in China.
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