Ningbo Port Export Growth Of Good Sports Shoes Is A Fake Hot Spot.
According to Ningbo customs statistics, from 1 to September, Ningbo ports accumulated 330 million yuan of sporting goods, representing an increase of 37.1% over the same period last year, and maintained a relatively fast growth trend.
General trade exports exceed 8.
From 1 to September, Ningbo ports exported 280 million dollars of sporting goods in general trade, an increase of 50.4%, accounting for 84.8% of the total exports of such products. Meanwhile, the export volume of processing trade was 53 million 320 thousand US dollars, down 6.2%.
The EU market accounts for nearly half of the world.
From 1 to September, Ningbo ports exported 140 million yuan of sporting goods to the EU, an increase of 41%, accounting for 42.4% of total exports.
Exports to the United States and Australia were 76 million 440 thousand US dollars and 16 million 510 thousand US dollars respectively, an increase of 33.9% and 31%.
The export of fitness and rehabilitation equipment ranks first.
Fitness and rehabilitation equipment is the main product of sporting goods export at Ningbo port.
From 1 to September, the export of these products was US $130 million, an increase of 26.7%, accounting for 39.4% of total exports.
Although sports goods export prospects are good, sports goods in China still have defects in terms of brand and technical content.
The technical content of products is low.
Most sporting goods manufacturers rely on cheap labor, raw material resources, and OEM sales to make profits. Most of the export products are low-grade goods with high technology content, and high-end sporting goods account for a small share of the international market.
There are few famous international brands.
The scarcity of national brands has become a "bottleneck" restricting the integration of China's sports industry and international standards.
Infringement is serious.
Sporting goods, especially sportswear and sports shoes, are hot spots in the cases of infringement of intellectual property rights in the import and export links.
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