How Does The Home Textile Industry Seize The National Day Promotion?

From price to profit

Sales success is how much value the product or service can deliver to the consumer. The higher the value, the greater the probability of success.

The value here has two meanings, one is the actual economic ratio built on the basis of price, the other is the comprehensive value added to the pure economic level, such as emotions and services.

The first one is directly perceived, with the product and price as the core, and the direct demand of the product as the guide, which really affects the psychology of consumers. In terminal promotion, the product is a means of alienation in the face of product direct demand, and the second one is indirect. With the extension demand and service of the product as the core, the indirect demand oriented means of the product will expand the category of product demand in the terminal promotion, which is more suitable for "conceptual marketing" in a short period of time.

In recent years, home textile industry has been competing for four times, and competition is becoming increasingly fierce.

Scramble for competition.

But in the standard set by others, playing games can always be a loser.

The concept of big home textile also tied up the development direction and mode of the whole industry.

It is not conducive to some home textile brands.

With regard to the current industrial situation, the two legions have their own advantages. The traditional Legion represented by "Luo Lai" home textile is strong, with strong industrial foundation, entrenched in a high market position, and proud of the group. The new industrial power represented by "good home" is a new industry model. It has attracted more and more attention from the "new home textiles" to cater for the market and demand.

At the same time, the network marketing of the new home textile Corps has developed vigorously and has the momentum of leading the market.

New home textiles: different from the characteristics of large and full spinning, it caters to the needs of modern consumers.

Taking one or several home textile products as a starting point, focusing on brand building and marketing promotion, outsourcing and cooperation in product processing, adopting a marketing model that emphasizes network virtual promotion, establishing an online vertical portal for single product, redefining the industry standard, advocating the concept of "healthy and fashionable" life, and providing corresponding healthy and fashionable home textile application programs for customers, such as the 3S standard of "Bao Bao pillow".

Leading a new way of life.

Take "comfort home" as the representative.

National Day marketing goes further

Whether it is "big home textiles" or "new home textiles", the traditional sales opportunities or season control have not changed. The two legions are selling products with festivals or pseudo festivals as the main gimmicks. How to promote sales and brand promotion can be better promoted in 2010 when the national day and Mid Autumn Festival are coming.

1, product selection is appropriate -- product selection, the main promotional products and gifts should be followed by two principles: first, product extension and festival connotations consistent to cater for festival features.

Grasp the main consumer groups.

Second, the principle of value pfer. Promotion is not a simple price war. What is the added value of your product is particularly important.

2, timing is the right choice. It is very important to start a promotion when the festival time is fixed. When you add value to your product and product, you will be able to grasp precise, good product settings, and miss the buying opportunity of the consumers before the holidays, during festivals or after festivals.

3, the promotion terminal preparation - the success of the terminal is largely due to the ability of the promoters. First, the whole activity needs to be trained to the salesmen in detail. Secondly, through the corresponding incentive measures, the enthusiasm of the promoters is mobilized.

4, the core propaganda point during the National Day is compared with the traditional festivals of the Mid Autumn Festival. The propaganda points and publicity strategies during the National Day are more worthy of discussion. I believe that first, National Day is the concept of a holiday. Secondly, National Day is a national holiday. In recent years, the enhancement of national cohesion requires a suitable release time.

This year's National Day coincides with the time.