Approaching "Urban Cattle Farmers"

Have you ever heard of such a group of people in the city? In order to "raise" their exclusive and unique jeans, they can make unbearable behavior for ordinary people - one or two years without washing, long wearing in addition to sleeping and bathing, maintaining standard movements in standing posture, etc. They are called "urban cattle farmers" and "cows" refer to jeans.

For this group of people, every movement is usually "cattle raising". Jeans When it gets dirty, it can be ventilated or dry in the sun. It is not easy to wash. It takes at least 2~3 years to raise a cow.

Jeans are enduring vitality all over the world, but people who dare to try to raise cattle are still few. The author has no intention to say that the way of raising jeans and the thinking of "raising cattle" are extreme or not. It is only found that some enlightenment can be drawn from the "cattle raising" process for reference in the industry.

For the "cattle farmers", just like horse racing is pure blood uniform, jeans "pure blood" is very important. This is the first step to decide whether cattle are worth keeping. Broadly speaking, jeans include "cloth", dyes and details. I learned from the senior "cattle farmers" that the best denim fabrics are available in Shizuoka Shizuoka, Japan and Europe, but do not look for Philippines and China.

Why are we determined not to look for China? The answer is obvious. Some domestic manufacturers' "almost" ideas, imitative consciousness and irresponsible attitude towards consumers are very serious. I recall a temptation to buy a 39 yuan jeans, looking at the style and quality. As a result, the day after going home has been deformed. Once washed, it is so miserable that it can only be thrown away. And too many "5 yuan one piece of clothing, 15 yuan pants", so that a large number of Chinese textiles are buckled on low-end, poor quality, and can not be trusted, and the textile industry is also difficult to get rid of low value-added problems. We may say that the price is too low, and the safety and quality of textiles are difficult to guarantee. However, many cases show that high priced textiles are also difficult to maintain with safety. Superior quality Equal number.

The use of dyes to dye cattle is also the focus of raising cattle. Generally speaking, it is necessary to use natural indigo, which is safe and environment-friendly and has good dyeing effect. In contrast, the sale of jeans on the domestic market has been repeatedly washed and faded for many times. In order to save costs, banned dyes are still being used by some manufacturers. Pollution and waste of resources in dyeing process are still paid attention to in some enterprises, and economic benefits are sacrificed at the expense of environment, which is regarded as "taken for granted" by many manufacturers.

"Cattle farmers" are also very concerned about the details of jeans. For example, leather licensing, I understand that the most common is sheep skin, relatively rare is deer skin, as for the leather license of horse skin is LEE unique. But the lack of detail in China is almost entirely the mantra of manufacturing. Because of this, domestic mechanical equipment and watch clock can not produce fine results. Even compare to the iPhone box and the domestic brand phone box, you can see the difference.

Of course, the standard of "cowboy" for cowboy manufacturers is a little demanding. It is totally unnecessary for the general goal of the industry to meet the needs of a small number of personality groups. But at least can we ask for less products that are worn out of air and produce rash, less products that can not be worn seriously after washing several times, and less products that can not see the true colors. In terms of selection of raw materials, weaving, dyeing and finishing, domestic manufacturers are "almost" psychological, and irresponsible attitudes must be corrected.

Some people regard "raising cattle" simply as fashion and personality, but I think the United States. cowboy The role of culture can not be underestimated. Since the 50s of last century, cowboy culture spreading across the United States has rapidly swept the globe with a blue passion. With cowboy culture infiltrating young people in cities, the phenomenon of "raising cattle" has sprung up in the United States. Over time, jeans were gradually worn out of the folds and natural fading colors, forming the unique style of the wearer. This is the real meaning of "cattle raising" in the city.

At present, brand competition is largely a cultural competition. The world's top high-end jeans brands such as Denime, Levi 's, Warehouse and so on, almost all in different periods have launched a commemorative classic model, each representing different jeans history. The charm of culture is enough to make "cattle farmers" addicted. They often try to catch up with a favorite cow, which is not processed by factories, washing, grinding, breaking, etc. And domestic enterprises are keen and good at imitation. You don't need to be disappointed with the latest jeans of Levi s, because there are absolutely similar or even identical styles in all kinds of markets and stores. I recall that an entrepreneur who accepted the invitation to a foreign fashion show has been placed in the most important position by the major newspapers. Because of the fear of Chinese Super replication, the overseas heavyweight trend conference is reluctant to allow Chinese companies to participate. This is the sorrow of a textile country.

In addition, "cattle farmers" are pursuing a primitive way of life. For example, to see whether the jeans are made by hand weaving, the trouser edges are seventy percent off or sixty percent off, the line of trousers is not zipper line, and so on. These details reflect people's remembrance of manual products in today's highly mechanized and automated environment. However, those who really have the strength to do this kind of products are the big ones.