Shoe Enterprises Break Wall Marketing: Seize The Thinking Gap Of Opponents

The purchasing power of consumers is high and the market is always changing. People's non fulfilled needs always appear. Therefore, there are always gaps in the market and there is no place to be satisfied. Under this premise, a new strategic creation of a company's rapid growth (to seize the mental vacancy) is born in this area. This place needs enterprises to enlarge.

If you are not constrained by habit and seize the vacancy of thinking, you will have room and enlarge the future. Therefore, from the perspective of marketing, preemption is the vitality of sustainable development of enterprises. It will enlarge your market radius and win more far-reaching and lasting business opportunities.

Preempting the vacancy of thinking, competing for ideas, preemption is a sense of speed leading to business opportunities, otherwise you will never lose the opportunity to enter the market.

Circle and lack are a kind of business dialectics. The "lack" is used to expand the market radius of the "circle". The gap between thinking and thinking is often the only "difference". It is this "difference", 42 dials, the way of thinking, and the strategic direction of the rapid growth of the enterprise, which can not find the "high speed intersection" of the enterprise development - the promising market vacancy.

Then, who will decide the market vacancy zone?

According to data analysis, Chinese people have gradually established the concept of "nutritious breakfast", and more and more office workers in the city have great demand for both healthy and nutritious breakfast.

And the breakfast outlets that really meet this requirement still have large vacancies in previous years.

This shows that the breakfast market has great potential.

Therefore, a few years ago, KFC began to "enter" the Chinese breakfast market. This is an important strategy for KFC to seize the vacancy market after selling breakfast.

From the two cases of shoe industry, we have analyzed the following: shoe industry, old shoes and old shoes, which are very fond of wearing shoes, have led the industry development of a Chinese leisure shoe production base (Xincheng Town, Ruian). It is said that it started in 1992. The casual shoes not only retain the advantages of traditional leather shoes, but also make them more lightweight, wearable, soft and suitable for young and old.

The emergence of casual leather shoes has filled a gap in domestic demand and has been recognized and favored by consumers.

Until now, the vitality of its products is still promising.

At present, a group company, introducing new international technology, playing science and technology brand, and developing sports leather shoes with foreign cooperation, is the first creation in shoe industry, and promotes the rapid development of Chinese sports leather shoes in the non sports field.

Sports leather shoes refer to a new shoe product that combines the advantages of leather shoes, casual shoes and sports shoes with the technology of making leather shoes, using the upper and upper design techniques of sports shoes or casual shoes.

Between sports and leather shoes, the group has seized the industry's thinking vacancy in product marketing, and found a relative market vacancy zone, believing that sports shoes will become a brand new "fresh force" in the footwear market.

The above case is just an operation to seize the vacancy of thinking from the point of view of product or service to consumer demand. In fact, it takes the two forms of thinking vacancy apart from the industry and the industry: using the opportunity outside the industry to subvert the enterprising marketing consciousness caused by the homogenization of the industry's demand, and to seize the vacancy of thinking in the industry, or avoid the reality, or break through the development of innovation.

From the perspective of marketing, preempting the vacancy of thinking is an innovative strategy, a dynamic market process, and shows its power in various marketing strategies.

To challenge market vacancies, we must emancipate our minds and let great ideas land in the void of thinking.