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Traditional Enterprises Have Obvious Advantages To Enter E-Commerce.

2011/7/26 13:19:00 32

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Traditional Enterprise E-Business Platform

After the baptism of the global financial crisis in 2008, the development of e-commerce in China has not slowed down, and has continued strong growth momentum.

According to the twenty-seventh statistical report on China's Internet development, e-commerce has become a new force in the Internet economy.

It is estimated that in the next 3-5 years, the e-commerce market will continue to maintain steady and steady growth. The growth rate has been steadily rising year by year, and it is expected to exceed 10 trillion yuan in 2013.

But at present, Alibaba, Taobao and other electronic commerce giants and many electronic business platforms still have many shortcomings, such as fakes and complicated information, which affect users' experience, and make the traditional enterprises' application of electric power greatly discounted. At the same time, they are also nibbling away the market share of traditional enterprises.

Traditional enterprise

The living space.

As a result, the industry has evolved a topic: "do traditional businesses need to do e-commerce?"

The question is: is it true that death is done when we do it?

I interviewed a product manager of a well-known e-commerce website in China.

He pointed out that traditional businesses are involved.

Electronic Commerce

Not only do we need to lay a solid foundation for ourselves, plan the overall solution of e-commerce, and implement efficiently according to the plan, we also need to rely on a professional platform. This platform is not the traditional mode of eating and killing the e-commerce platform, but the electronic commerce platform that integrates traditional B2B with B2C, advertising network and social network, so it will be successful.

He believes that the advantages of traditional enterprises in e-commerce are very obvious.

brand

With the advantages of popularity and reputation, traditional enterprises also have the advantages of commodity purchasing and logistics. Transplantation of these offline business models to the Internet can be used for reference.

Whether consumers buy online or offline, more purposes for traditional enterprises to conduct e-commerce should be directed towards broadening sales channels.

Finally, he also pointed out that due to the unfamiliar with the Internet and e-commerce, traditional enterprises need to keep pace with the times to understand the Internet users, such as users' Internet time, provinces and cities network order quantity, order conversion rate analysis, and so on. All these require an authoritative, professional and innovative platform.