US Internet Traders "Stare" On Chinese Consumers

American retailers are eyeing China's Internet consumption. Recently, the United States department stores Messi's department store announced that its Macy s chain and Blumin Dyer (Bloomingdale 's) chain corporation will open online shopping and door-to-door services to 91 countries in the world, including China.

This means that Chinese customers can buy Messi products through the Internet just by clicking on the mouse.

China's 100 year old shop selling online products in China

Messi's department store, a century old, is the famous department store chain corporation in the United States. Although the department store did not set up branches in China, Messi's online store opened its arms to Chinese consumers.

Yesterday, reporters log on the shopping website of Messi department store and immediately jumped out of the word "welcome international shoppers" (welcome international shoppers). Here, even if you are in Shenzhen, you can buy most of the products on Messi's department store, including clothing, bags, shoes, jewelry, household products, etc. Reporters also noted that some products could not be bought online, such as cosmetics, perfume, furniture, mattresses, and small household appliances. According to the introduction, the main reason is defined according to the law of the country of destination and the actual situation. For example, the voltage used by China and the United States is different. China uses 220 volt voltage and the United States uses 110 volts, so the small appliances in the US are not practical in China.

"If I have the right promotion, I will try it." Ms. Wang, a graduate of Duke University, is a fan of Messi's department store. Almost all of her clothes are bought in Messi's department store. "Often 10 yuan will be able to clean up a formal dress." Ms. Wang is impressed by this Centennial store's big promotion. After returning to Shenzhen last year, Ms. Wang turned around in Shenzhen shopping mall, and found that clothes were too expensive to buy. "A dress that counts most of the domestic brand is priced at 2000 yuan, and it can buy a BCBG skirt in the US for more than 100 dollars." Ms. Wang told reporters that Messi opened the Internet after the first time, and found that if a large number of discounted goods purchased, even counting the freight is also cost-effective. "Of course, in view of the fact that China is manufactured all over the world, it does not rule out a long way to buy Chinese made products." Mrs. Wang smiled and reminded.

International freight is not cheap.

Reporters noted that on Messi's website, many targeted Consumer The convenience is fully demonstrated through various details. For example, the price that consumers will see on the website will be automatically converted into RMB, and the freight and tariff will be clearly marked. Consumers only need to pay at once, without hidden charges. It is understood that the international delivery service of Messi department store is clearly priced, but not some international shopping websites have hidden charges for freight and tariff, which bring losses to consumers.

Reporter survey has learned that although Messi stores are open to Chinese consumers, but high freight rates and high tariffs still make many consumers who want to use the mouse to cross the ocean shopping. The reporter tried to buy four guess T-shirts, the original price was 17.5 dollars / piece, after the price of 10.49 dollars / piece, the total price of 41.96 dollars. However, according to Messi online, the freight cost is $45.62, and the tariff is 116.64 dollars. According to this calculation, if you buy these four clothes, the reporter needs to spend 204.22 dollars, the cost is much higher than the local purchase in the United States. "In fact, a guess garment in China is estimated to be four hundred or five hundred, and it can buy more. It is estimated that the freight rate will be reduced." Ms. Wang said to reporters.

China's "God of wealth" attracts us Messi department store

Why does Messi store have a liking for Chinese consumers? Data show that since 2007, the growth rate of Chinese customers visiting Messi stores has reached 50%. In 2010, Chinese people spent an average of 200 dollars per capita on Messi, while the consumption of local customers in the United States was only 30~40 dollars at a time, and the ability of Chinese customers to sweep goods was more than 5 times that of Americans. More and more Chinese customers are not only shopping at Messi, but they also have the highest consumption volume in Messi. No wonder this century old shop tries to show its enthusiasm to Chinese tourists.

China's online shopping market is not only Messi department store. At the end of June this year, WAL-MART chose to set up WAL-MART in Shanghai. Electronic Commerce The head office of China is responsible for the operation of WAL-MART global e-commerce in China market. This is also the second electronic commerce headquarters set up by WAL-MART after the US market. As early as in 2010, WAL-MART launched the Sam store online testing service in Shenzhen and launched online shopping in Shenzhen.

In addition, GAP, the US apparel retailing giant, first set foot in China last year, and also entered China through the form of "first opening online shopping and then opening a physical store".