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Lu Dehua: Macao Moves Towards An International Exhibition City

2011/7/25 13:23:00 42

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Lu Dehua: Macao moves towards an international exhibition city

Entering the "12th Five-Year", the development of China's Convention and exhibition cities has become more rational and mature. Macao, a vibrant city with the goal of creating the world leisure tourism center, has completed the cognition and starting stage of the exhibition industry in the first ten years of its return to the motherland.

In this regard, Lu Dehua, director of the Macao Convention and Exhibition Industry Association, has made an analysis of the development of Macao's Convention and exhibition industry.

Macao Convention and exhibition has achieved scale growth in the past ten years.

Quality improvement

In an interview with China economic net reporter, Lu Dehua said: "Macao has returned to the motherland for 11 years. Before that more than 10 years ago, Macao's annual exhibition activities were about 250.

But by the year 2010, 1399 exhibitions had been held in Macao.

In ten years, it has increased by more than 5 times.

When Macao just returned, the supporting facilities for the exhibition were not perfect. For example, the hotel room was only about 9000 at that time, but up to now, the hotels in Macao have reached more than 20 thousand rooms.

The venue for the exhibition is obviously expanding. The venue for Macao's Convention and exhibition is only 20 thousand square meters 10 years ago.

But in 2007, with the completion of the modern convention and Exhibition Center of Venice people, the area of the Convention and Exhibition Center in Macao had more than 130 thousand square meters.

It can be said that in the current exhibition hardware, Macao has been very complete, to meet the needs of the development of MICE industry.

But with the development of the neighboring regions, in the conference and exhibition industry, to be honest, the competitiveness of Macao needs to be improved.

Over the past few years, we have also relied on the support of the Macao government in the exhibition and exhibition industry. We feel that the prospects are still good, and we can see that development is more hopeful.

Therefore, the prospect of MICE industry in Macao is wonderful.

Relaxing the endorsement of mainland exhibitors will help Macao

Mice development

Since the return of Macao, the central government has attached great importance to the exchange of services between the two places.

In 2005, the mainland and Macao signed a supplementary agreement on closer economic partnership arrangement.

In the supplementary agreement (seven) signed last year, it referred to "facilitating entry and exit documents and endorsements for mainland exhibitors".

Regarding this, Lu Dehua, director of the Macao Convention and Exhibition Industry Association, believes that this is a great gift from the central government to Macao's exhibition industry.

Lu Dehua said: "for this policy, I use an example to explain.

We held a meeting in Macao.

Mobile phone

The GSMA conference.

The conference is relatively large because it is an exhibition in the Asia Pacific region and has been held in Macao for two consecutive years.

Why did the organizers choose to do so in Macao?

Because Macao has returned to our motherland, apart from becoming a good tourist destination, we also rely on our motherland. In fact, the organizers chose Macao as the leader of the mainland telecom companies to attend the exhibition and participate in Macao.

They also promote their own brand of telecommunications products.

But two years ago, because the development of gambling industry in Macao was a great leap forward, the endorsement of exhibition personnel in Australia came along with the development of mice.

The central government has tightened its visa requirements.

By the second year, when the exhibition was held, the GSMA conference found it difficult because they could not get the head of the content telecom industry to come to Macao because the endorsement of the officials from the mainland state owned enterprises was problematic.

So they went to Singapore and Hongkong to do the exhibition. In fact, it was a big constraint on the Macao conference and exhibition industry.

Now, because of the strong support of the central government, the Ministry of Commerce has announced the signing of the seventh supplementary agreements on CEPA to relax the endorsement of exhibition personnel to Macao.

This is a shot in the arm for us, because this policy can help us to develop the conference and exhibition industry. To be honest, we do not have a very strong industrial foundation in Macao. We are a developed city in the third industry.

With the convenience of endorsement, those international and overseas chamber of Commerce will be less worried when they pick up locations and venues in Macao.

This is a good policy for Macao's exhibition industry, and thanks to the central government's special government in this regard, which is a strong support for Macao's MICE industry. "