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Zuoan Left Bank Water Trial Entertainment Marketing

2011/7/25 11:21:00 27

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In nineteenth Century, marketing was figured out, marketing in twentieth Century was made, and marketing in twenty-first Century was played out.

Indeed, in the new century, the relationship between entertainment and marketing is becoming more and more closely related. When enterprises choose marketing methods and means, the proportion of entertainment marketing is increasing.

Just now and internationally renowned.

fashion

With the signing of the Nelly Rodi nalo Luo design office in Paris and the introduction of the first step of the "internationalization strategy" of the external brain, the fashion casual men's clothing design and brand operator ZuoAn left bank Fashion Co., Ltd. announced recently that it is working together with Beijing ringing neon international media Limited by Share Ltd to jointly launch a high-end idol drama "gorgeous family" with stars, laughter and tears.

It is reported that the play will be broadcast in Hunan satellite TV in the capacity of "customized drama" and is expected to become the opening year of the satellite TV in 2012.

This is the first trial marketing mode of water on ZuoAn's left bank, and it is also an attempt to conduct all-round and deep cooperation between Chinese garment enterprises and large professional film and television companies.

It is revealed that the plot of gorgeous family revolves around several Post-80's love.

Latest fashion

With the work and love of young people in modeling career, it is a fashion model TV play that reflects the model and fashion world deeply.

At present, the shooting of the play is being carried out in Shanghai and Hangzhou.

As the chief partner of this drama, a series of deep cooperation between ZuoAn left bank and Limited by Share Ltd Beijing international media Limited by Share Ltd is particularly concerned.

Just as the ZuoAn left bank has just been listed, 2011 is the most crucial year for its brand promotion strategy. Then the ZuoAn left bank will rely on the frequent appearance of the "Who" s next exhibition in Paris and the China Fashion Week, and formally open its curtain to enter the international road.

Against this background, the all-around and deep cooperation between the ZuoAn and the neon international media on the left bank of Hunan can show the product characteristics to the target consumer group with the help of the drama cooperation and the star effect, and at the same time, with the powerful broadcasting platform of the Hunan satellite TV, better convey the brand concept and connotation.

In China's clothing industry, though some visionary enterprises have already started the exploration of entertainment marketing, most of them focus on such conventional methods as sponsoring clothes, naming names, and so on, such as the ZuoAn left bank, which is perfectly integrated with professional film and television companies.

In this regard,

ZuoAn

James Hong Hong Jin Shan, chairman of the left bank group, said that at present, China's TV drama market is becoming more mature, and the demand for domestic idol dramas has become large.

As a classic fashion model drama, the colorful T model and the mysterious model circle are the best carriers for fashion and youth.

"Cooperation with Louis international media is an exploration and attempt of ZuoAn's left bank's entertainment marketing mode, which is determined by its own brand characteristics, target audience and market changes. It is also one of a series of measures taken to further expand the domestic and international market and seek wider scope after the development of ZuoAn left bank brand to a certain scale and stage."

James Hong Hong Jinshan introduces the international media, a large professional film and television production company, with abundant capital and strong creative team.

The TV drama "gorgeous family" is a "inspirational drama for young people". Its target audience is very consistent with the vitality of ZuoAn's left bank fashion.

The broadcast platform Hunan satellite TV's super high ratings in the whole country, especially young people under 35 years old, provided a powerful platform for ZuoAn left bank to better achieve the purpose of improving the share of the domestic market and enhancing the brand value.

"The ZuoAn left bank is not only tailored for the two heroes in the play, but also provides some clothing for other actors, and has carefully designed several plots with" left bank characteristics ".

Through this cooperation, we hope that we can further convey the idea of fashion, environmental protection, art and other ideas advocated by ZuoAn left bank brand to consumers, and let them fully realize that the left bank of ZuoAn is a brand with a sense of social responsibility and culture.

In the future, ZuoAn's left bank will also make more new attempts in entertainment marketing, striving to make the brand's strategy upgrading and development more innovative and more extensive on the basis of greater stability.

James Hong hung Jin Shan said.