Is Armani Wrong? (Chart)

Although the 76 year old Giorgio Armani is stubborn. Latest fashion Business can not be sold, nor can banks and stock markets be manipulated. But more and more Italy Luxury goods The card is actively preparing for listing or looking for a gold master.
 

Last month 2012 spring and summer men's wear week Up, Designer At the end of his release, Giorgio Armani openly attacked the new series of Prada and Dolce &Gabbana, which made men look ridiculous, and accused the media of not being properly criticized for these clowns. The reason for this is that "today's fashion is dominated by banks and stock markets, rather than the owners of fashion houses." At the same time, he once again stressed that he did not need to go public, because his company was completely independent and had no debts. His clothes made men look more handsome and graceful.

　　
As we all know, Giorgio Armani is one of the only remaining private brands in the high fashion industry. Armani's remarks undoubtedly hit a large area. However, the first to fight back is not Miuccia Prada, but Tod 's Group Chairman and CEO Diego Della Valle. Like Armani, Della Valle is known for its straightforward mind. 6 years ago, he openly defended Premier Berlusconi through the evening post.

　　
Shortly after the men's week, the 24 hour sun held a luxury conference in Della. "This kind of attack is pointless and very inappropriate," Della Valle said at the meeting. The listing of Prada is a very good move, and the whole world can witness it. " At the luxury conference, Brunello Cucinelli unveiled its schedule for next spring listing, and Diesel's boss Renzo Rosso also expressed the intention of listing.

　　
Della Valle believes that Armani should do something positive instead of criticizing Prada's strategy. For example, like him, to do a good job of repairing. "In crisis, the important thing is to work together. We have the obligation to send positive signals instead of wasting time on unnecessary attacks." In particular, he suggested that Armani should consult other monuments that need money to repair, such as the castle of Sforza. In addition, he also politely pointed out that Armani is 76 years old this year. It is unwise to make such remarks. He called Armani "an energetic old man".

　　
Della Valle believes that today's luxury market is undergoing tremendous changes. At this point, we should not be left alone. "On the contrary, we must learn from those large foreign luxury groups. They integrate many companies and are very competitive." In particular, he praised the LVMH group's acquisition of its 50.4% stake in the jewelry family brand Bulgari in March this year, calling it "a wonderful deal between friends, which is no better for both buyers and sellers." And for some of the media's dissatisfaction with the acquisition of a legendary brand by a French group, he thought that all the absurd ideas would drive only sincere investors.

　　
However, when it comes to her company, Della Valle says Tod 's is growing naturally, not relying on acquisition strategy. As a listed company, the group has four brands of Tod 's, Hogan, Fay and Roger Vivier.

　　
Earlier, the CEO FrancescoTrapani of Bulgari said that the purpose of the deal with LVMH group was to "turn Bulgari into a more competitive brand in the international market dominated by big groups". He pointed out that Bulgari is still a brand, people do not need a "French Bul gari", each brand of LVMH has its own independent strategy. In fact, LVMH is a global multinational group with both management and American shareholders. He also reminded entrepreneurs not to view their company as a toy, to seize all opportunities for growth, even if it means losing control.

　　
As mentioned earlier, with the rapid expansion of the IPO market, Brunello Cucinelli has launched the brand listing plan to seek future development. He sees next spring as a good opportunity. "I have decided to go public, because I strongly support" wingbula (headquarters of brand) and our culture. " He said.

　　
In contrast, Renzo Rosso is more patient with the Diesel listing plan and extends the timetable to 3 years. "At the moment, there is no need for this. My two sons are working for the company. We have enough cash flow. We can decide everything freely and do not have to cater for the trend. However, listing can bring greater transparency to the company and attract executives with shareholding requirements. " But he also pointed out that listing is a time-consuming and management distraction.

　　
At this luxury conference, Della Va LLE and Rosso have repeatedly reiterated the importance of "manufacturing". Bottega Veneta's CEOMarco Bizzarri also holds the same view. He has always supported the production area.

　　
He also said that the company's gradual improvement in recent years is inseparable from the backing of PPR group.

　　
Speaking of the parent company PPR, Gucci Giannini's creative director Frida Giannini also said, "every brand's personality and creativity are fully respected.